We’re delighted to welcome seasoned entrepreneurs and D2C heavyweights James Cox [co-founder Simba], pet supplies retailers Jonny and Adam Gould [co-founders Monster Pet Supplies] and Charlotte Harper [former CMO of Zoopla and UK MD Match.com] to the Seedcamp Nation with their new business, ITCH, out to disrupt the pet well-being market.

Itchpet.com Founders: L to R Jonny Gould, Adam Gould, Charlotte Harper and James Cox

Launching initially with a flea care subscription service, ITCH has been developed in collaboration with world-class veterinary experts, in response to the increasing demand for better, personalised pet care. ITCH’s tailored monthly flea subscription service makes preventing infestation and treating pets much quicker, cheaper and more convenient for busy owners than buying over the counter.

On the investment, our Managing Partner, Carlos Espinal, comments: “ITCH has assembled an absolutely stellar team and we are excited to back their vision to help simplify pet care. Pets are such a huge part of many people’s lives and ITCH has the perfect solution to satisfy the growing demand for better, personalised care with its subscription-based wellbeing pet brand.”

With further funding planned for later this year, ITCH has big plans to innovate across other sectors in the pet care market with innovative and personalised skin, joint and dental products all in the works. With research by Mintel showing that the UK pet care market is set to reach £2.1billion by 2023 and the UK’s flea market estimated to be worth £370m by 2021, ITCH is in the perfect position to take a sizeable bite out of the market.

Co-founder and CEO, Jonny Gould, comments: “We have over a decade of experience in the pet industry, and are always looking at ways we can improve the lives of pets, and their owners.  In the coming months, we’ll be launching the ITCH Care platform which will harness the power of data to connect pet owners to our network of world-class content, both curated and user-generated.  This will provide pet owners with access to the answers they need to the wide range of wellbeing questions which can arise on a daily basis”. 

“ITCH’s AI powered platform has been built to simplify this process, providing pet owners globally, access to easy-to-digest content at the tip of their fingers.

“We code from the ground up, making it possible to react to any therapeutic requirement, tailor advice and integrate with third party tools to further enhance the experience. We’re not replacing vets, quite the opposite, we work with them, with the aim of separating the therapeutic care market from the critical care market”.

From July 2019, busy pet owners will never need worry about forgetting to flea again. They will receive tailored flea treatment kits for their pets, through their letterbox at a fraction of the cost of over the counter treatment.  Via the ITCH app, pet owners will be sent a reminder when it’s time to administer treatment. The right dose, at the right time, delivered direct to their door.

For more information visit: www.itchpet.com

We’re excited to welcome Re:ceeve to the Seedcamp Nation and to lead their pre-seed round of €1 million as they set out to create a simple, digital experience to revolutionise the debt servicing industry.

Co-founded by long-term friends, Paul Jozefak and Michael Backes, Re:ceeve is out to bring the outdated debt-servicing industry firmly into the 21st-century using technology to instil far more efficient processes and transparency to this traditionally slow and opaque industry.

On the investment, our Managing Partner, Carlos Espinal, comments:

“Payment collection and slow payment terms can be utterly crippling for businesses both small and large. We believe in the Re:ceeve team and their ambition to change that and help drive company growth. We know first-hand from our work with over 330 early-stage startups, how many experience these same challenges, so we’re excited when we see tangible solutions, such as Re:ceeve, that can help support company growth.”

Co-founder and CEO, Paul Jozefak, adds: “I have known Seedcamp from their earliest days and they were one of my first calls when seeking advice on my financing round and so it was an added bonus when they decided to also invest in what we’re trying to build at Re:ceeve.”

Paul and Michael have known each other for more than eight years, during which they’ve launched multiple FinTech startups. Combined, the founders have over 40 years of experience working in technology and venture capital and are currently in the process of building out a world-class team to join them on their mission. Check out their current vacancies here.