8th September – 11th September 2014

Here you’ll see an overview of everything you need to know to prepare for Seedcamp Week London. If you have any additional questions let us know! Make sure to go through this thoroughly as it covers every aspect of the event and how to get the most out of it.

Seedcamp Week is extremely busy – events will run from 8th September through to 11th September and participating teams must attend all events. We will be sending you further information on the schedule shortly, here’s a sneak peek:

Location

Event Announcements

We publish a blog post on Tuesday afternoon 9th September, announcing all participating teams. We coordinate our PR and blogging efforts around this time, so please widely distribute this post to gain the most possible exposure for the event and your company – and help the others. We will be in touch about it again close to the time. In the meantime please still keep your participation quiet!

Who Can Join?

Each team can bring a maximum of two members to the days. The person limit is due to the tight venue space & in our experience mentoring is optimal with 2 people from the startup. Feel free to rotate one person, but make sure that at least one of you is there for all 4 days.

Investment decisions, joining the Seedcamp Family

Investment decisions will be made during the week – not just in the investment interviews, but also based on feedback from our team, mentors, and investors. The best advice we can give you right now is not to worry too much about it – just be you natural self and show us how great your company is and how passionate you are about it. You will have an amazing week regardless of the outcomes.

Onboarding

After Seedcamp Week, Winners of Seedcamp London will be required to return to London the week of 22nd September to participate in onboarding. We will also schedule a few remote sessions the week of 18th September to help you prepare for Onboarding Week and your experience in general in the Seedcamp Family. Check your calendar for the week of 22nd September – you’ll need to free up this week for onboarding if you win.

Prep Call

We will do a Seedcamp Week preparation call at 4pm on Thursday 4th September for all the selected teams. In it, we’ll walk you through the complete schedule and all materials you should prepare. Don’t worry, we will answer all of your questions. We’ll send you the meeting invite shortly.

Read about the experiences from past teams

To ensure you fully benefit from the day, below are a variety of blogs from past Seedcamp Teams. Their preparation experience and tips on how to make the most of the day are definitely worth a read:

What to cover in your presentation?

Presenting your company can be a stressful experience if you’re not prepared. We will be practicing and reviewing your presentations during SeedPrep on the 8th September, but in the mean time we suggest you:

You have strictly 3 minutes to present your company. This is your chance to introduce yourselves to the mentors and let them know why you are there, DON’T use it like an investment pitch (i.e. ask for money). A beneficial tactic can be to concisely summarise what your company does in the very beginning of your presentation. We also recommend including:

A great question you may want to answer to set the tone for your mentoring session: What do you want to get out of the day? Keep your number of slides manageable and practice, practice, practice!

We will give you feedback during the training session, but don’t rely on this session alone to work on your presentation. Most of our venues have Internet available to demo product. HOWEVER, experience shows that it is prudent to have a slide backup, as there are often connectivity issues. Same goes for using sound and video during the presentation – usually a personal presentation is much more effective. Presentations will be in alphabetical order, and of course in English. If you’d like further guidance this is a good demo to watch. (It’s not Seedcamp’s so ignore the 90 sec rule but it might give you inspiration)

How to get the most out of mentoring

Your startup team will participate in mentoring sessions on both the 10th and 11th September with experienced entrepreneurs, investors, product experts and developers. You should aim to get as much out of these sessions as possible. Each mentoring session lasts approximately 30 minutes and will contain your team and approximately 4 mentors.

Mentoring sessions are meant to give you feedback in an open and honest context. Do not pitch! Research the names and background of mentors you’ll be meeting (you will receive a list shortly) and write down potential questions you want answered. Mentors can get off topic, so asking direct questions and setting topics for individual sessions works best. Teams tend to get most out of the mentoring sessions when they take control of the discussion.

We have grouped mentors so that experts from certain fields are together, so find out what a good topic for the session could be and focus on those issues. For example, you may have a grouping of angels and VCs who you could ask for feedback on your fundraising strategy. With marketing experts, consider discussing your go-to-market strategy. In addition to open sessions where mentors choose their desired teams, breaks and the evening event provide opportunities for deeper interaction. Make sure you leverage every opportunity to interact with mentors. Form a concise description of your business and consider conveying your goals for the day during your presentation.

Take notes & Follow up

Remembering the details of an initial conversation can make a huge difference when reconnecting with mentors in the future. Always exchange business cards and be sure to take notes. Some teams choose to have one member especially accountable for taking detailed notes while the other member leads the discussion. It may also be valuable to recap each discussion with your team member after the session.

Post event if you connected with a mentor be sure to follow up! This is the key to forming mentor relationships. Make sure you connect personally with each mentor you met – it’s easy to drop an email saying how much you enjoyed the session, this keeps the door open for future meetings and queries. Mentors are interested in what you do, so think about giving periodic updates. Mentors may also offer to make introductions they promised during the sessions – reminding them of this could be the best way to get your feet in the door. An easy yet underutilized tactic is to publically thank mentors for their time on twitter. Here is a blog explaining mentoring in further detail.

Business Cards

You will meet a lot of new people so ensure you have a stack of business cards available; Moo offers Seedcamp finalists’ 50 free cards for each team, so it’s a helping start!

Finally

Finalise your product, prototype, pitch, and get ready for Seedcamp!