The fight for our ears: how to navigate podcast content & advertising
Podcasting is one of the fastest growing mediums for brands to get in the ears of potential customers. Having enjoyed years of boom with relatively low barriers to entry from both a content and an advertising perspective, what does the future of podcasting look like and is this a medium that’s here to stay?
Join us for a closed-doors Q&A with Petrit Berisha, Producer at 11FS and creator and host of the Football Index Podcast, frequently featured as one of the most listened to sporting podcasts.
Join as Petrit covers everything from how to record and market original content to the cost of advertising, how to approach sponsorship and getting a handle on analytics.
If you’d like to attend email firstname.lastname@example.org.
09.30 – 10.00: Arrivals & post-up
10.00 – 10.15: Introductions
10.15 – 11.15 : Hannah Craik, VP Marketing @ Heist studios on ‘how to balance your marketing focus: short term spikes vs. long-term penetration’
11.15 – 12.30: Lightning talks
Laura Wales Holliday, D2C CMO @ Rent the Runway, Zola, Depop – On how to build communities
Freddy Ward, Ex-Marketing Director @ HelloFresh – On how we built our marketing team
Diana Curmei Influencer – On how brands can work with influencers
Sam Grant, Ex-CMO @ Samsung – On how to make your brand the system 1 choice
Andy Young: Seedcamp EiR; Ex-Stripe; Ex-Facebook; Ex-500 Startups – On 7 lessons from Silicon Valley
12.30 – 13.15: Lunch break
13.15 – 14.15: Giles Rhys Jones, CMO @ /// what3words on ‘how selling to businesses took us to no1 on the App store’
14.15 – 15.15: Unconference session 1
15.15 – 15.30: Break
15.30 – 16.30: Unconference 2
16.30-16.45 Presentation of key outcomes from unconference sessions
16.45 – Wrap up + Drinks!
Our inaugural Marketing Summit brought together brand and marketing leads from across the entire Seedcamp portfolio for a jam-packed day filled with inspirational talks, workshops and peer-to-peer learning. Led by our Head of Marketing, Natasha Lytton, the event included high profile guest speakers including the likes of Richard Reed, co-founder of innocent and Jam Jar investments; Kate Cox, CMO EMEA of GoDaddy on measurement for the digital age and Joby Russell, CMO at Purple Bricks, on the value of traditional media and how to take your campaigns international.
See the full agenda below:
10.00-11.00 – Measurement for the Digital Age: The GoDaddy Story Kate Cox, CMO EMEA @ GoDaddy
11.00-11.30 – Ice Breaker
11.30-11.45 – Coffee break
11.45-12.30 – ‘Every Great Brand Has to Have a Story’ – Charlotte McCrum, Founder & Managing Partner @ Harper Gray; Max Ottignon, Co-founder @ Ragged Edge; Laurence Bret-Stern, CMO @ PipeDrive
12.30-13.15 – Lunch break
13.15-14.00 – International Growth & the Power of Traditional Media, Joby Russell, CMO @ Purple Bricks
14.00-15.00 – Purpose Powered Brands – Katy Turner, Co-founder & Managing Partner @ Multiple
15.00-15.15 – Coffee break
15.15-16.00 – Process Powered Growth – Mulenga Agley, Founder @ Growthcurve
16.00-17.00 – Fireside: The Innocent Story – Richard Reed, Co-founder @ Innocent & JamJar Investments
17.00-17.45 – Retention Workshop – Malcolm Bell, Co-founder @ Zaggora & EIR @ Seedcamp
17.45-18.00 – Closing Remarks
18.00-20.00 – Join us for drinks at WeWork, Finsbury Pavement
Thanks to Orrick and WeWork for supporting!
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