Lauren Wong, former VP of Sales & Marketing at Hello Fresh Canada and former CMO of Nourished hosted an interactive workshop that took our marketing leads through building a solid and measurable marketing plan that is fully aligned with each organisation’s broader aims.
During the workshop, Lauren walked attendees through the essential ingredients for creating a marketing plan that delivers a return on investment. The key takeaways from the workshop were:
How to build a marketing plan that meets business objectives
An understanding of various marketing channels (growth & brand)
A basic framework for a bottom-up marketing budget
The session was aimed at D2C and B2C companies, with Lauren sharing multiple frameworks in the workshop that could be adapted for B2B use also.