We’re thrilled to announce our investment in London-based startup Maze – the first startup of its kind to show how real users interact with design prototypes – as part of their £350K pre-seed round alongside Partech.
Maze is the first startup to perform quantitative user-testing at the design phase to provide designers with long-awaited actionable KPIs. With this concept, Maze wants to fundamentally change the way digital products are built by allowing designers & product teams to iterate quickly and effectively until their design is proven.
Maze is the brain-child of long-time friends & co-founders Jonathan Widawski, ex UX lead at Theodo, and Thomas Mary, former lead developer & architect. They came up with the idea while working on their previous startup: “We had an in-depth prototype of the product and 1,500 users in our waiting list eager to try it out. We looked at the market for solutions allowing us to easily send the prototype to our testers, but only found qualitative, video-based recording tools: we didn’t have the time nor the resources to spend 500 hours looking at footages to extract insights. That’s what got us started on our path to create Maze: a data-driven approach to design validation”.
Thomas Mary, adds, “The current design process creates a lot of frustration for product teams. Developers end up re-building features instead of implementing new ones simply because the design provided doesn’t work. This leads to a long and extremely costly iteration loop that could easily be solved by validating interfaces early.”
The team has already partnered with InVision and Marvel, the two world-leading prototyping tools, and is looking to integrate with more players as the company grows. Maze already counts more than 2,000 users, including designers from top tech companies (Uber, Ebay, IBM, Microsoft, Mastercard..), digital agencies (Digitas, Multiplica, HikerCompany) and even freelance designers who couldn’t afford user-testing solutions until then.
On the vision, Jonathan Widawski adds “At Maze we think that user testing solutions don’t align with today’s lean and agile way of building product, and we are convinced that our tool will help solve this. We want to make user-testing & user-research streamlined & affordable for designers, finally giving them a seat at the table when it comes to data.”
On the investment Seedcamp Venture Partner, Devin Hunt, comments, “Maze has transformed user testing, one of the most laborious aspects of product design, into a simple, fast, and quantifiable experience. Once you use it, you can’t imagine not having Maze in your design toolkit. I can’t wait to see the impact Maze will have on the product design profession. Suffice to say, we’re very excited to welcome Maze to the Seedcamp Nation.”
You’ll find more information on www.maze.design — already up and running. There you can also find explanations regarding the product, which you can try out with a free plan.