In this fireside chat recorded live at our Marketing Summit, Richard Reed speaks to Natasha Lytton about the amazing growth story of innocent drinks, the company he co-founded in 1999 with two friends at a market stall and grew into the most loved juice brand in Europe. From extreme hustling in the early-days of innocent to the acquisition by Coca-Cola in 2013, Richard shares how they overcame many of the problems faced in the early days and the importance of brand and storytelling in everything they did. Following the acquisition by Coca-Cola, Richard and his innocent co-founders went on to launch JamJar Investments, a consumer-focused VC firm that has backed the likes of Deliveroo, Graze.com and Babylon Health and places him in a unique position where he understands the power of consumer products from the perspective of both an entrepreneur and an investor.
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