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Seedcamp Podcast, Episode 66: Rob Moffat, Principal at Balderton, a VC view on acquiring customers

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In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

Rob Moffat, Principal at Balderton, recently hosted an Academy session at Seedcamp. Following his presentation to our Founders, Rob joined our own Dave Haynes for this podcast to give his investor view on understanding customer acquisition costs and tactics.

Rob talks through different marketing channels and how more startups are using mobile, TV and even direct mail, as search engine marketing becomes more expensive. Pulling on his experiences working with Balderton investments such as Wooga, Qubit and HouseTrip, Rob provides an overview of cost per acquisition (CPA) and lifetime value (LTV) and the risks of blending the two. Giving a summary of what VC’s look at when analysing your marketing data. The full presentation Rob gave our teams is available here.

Rob joined Balderton Capital in 2009. His role as Principal divides between finding new investments for Balderton and working with our portfolio companies.

Rob is currently a board director or observer with seven portfolio companies: Qubit, Wooga, Housetrip, Carwow, Rentify, Nutmeg and Prodigy Finance. Other investments he has been involved with at Balderton include Citymapper, Top10, Scoot and Archify. Rob’s particular sectors of interest include Fintech, Martech, Gaming and Marketplaces. Marketing is a particular area of interest, and Rob is responsible for best practice sharing in marketing across the portfolio.

Prior to joining Balderton Rob worked for Google in London, as a Manager in the European Strategy and Operations team. He started his career with five years in strategy consulting with Bain, working mostly with financial services clients. Rob holds an MBA from INSEAD and a Masters in Maths/Statistics from Cambridge.

 

 

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