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Seedcamp Podcast, Episode 98: David Clayton – Founder at True & North

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In this episode, Seedcamp Partner Carlos was joined by David Clayton from True & North. Starting off by speaking about David’s early life and career and how it lead him first to work at The Guardian. They proceed into speaking about the creation of True & North in 2010 with the goal of helping companies improve their growth and sales.

David shares his advice and examples on how to improve the quality and success of your sales calls by creating authority and credibility early during a cold call. Finally, he also speaks about the top key reasons for why sales teams fail and how keeping things simple when focusing on the mindset, different processes and goals of every call or meeting which can substantially improve the success rate of any call.

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