Resource Content - Sales

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Growth and Traction for Fundraising

Seedcamp Partner, Carlos Espinal, has written this piece focusing on how to show growth and traction for early-stage startups looking for investment, with key contributions from our Experts in Residence Scott Sage and Keith Wallington, and Jeff Lynn, CEO of Seedrs. As an early-stage startup trying to fundraise, you’ll likely have to tell a version […]

How To Grow Your Business By 45% in One Hour

This guest post is written by Christer Holloman, CEO and Co-founder of Divido, which lets retailers allow their customers to pay for anything in interest-free instalments, increasing basket sizes and conversation rates by an average of 20%. Divido joined Seedcamp in late 2014 and have been attending our Academy learning sessions. In this article, Christer shares his learnings from […]

How to Develop a Lean Sales Strategy For Your Startup

This guest article is written by Richard Hughes-Jones, ‘The Boss’ at Firewerks and a Seedcamp mentor. He works with C-teams of startups and early-stage businesses to help them scale up. This article addresses a topic covered during a recent workshop with Shoprocket, a Seedcamp company. One of the biggest challenges that startups face is choice, or too much […]

How To Simplify Your Client On-Boarding Process

This guest post is written by Ivan Ramirez, Entrepreneur, Investor, Advisor and restless Product Guy. He is the Former VP of Groupon Goods for APAC and Director of Global Product at Groupon. His experience in startups, product development, p&l management, operations, and technology make him a great source of information on how to handle a wide […]

Finance links

Startup P&L Coming soon!   Payment Processors Compare payment processors (US and Canada only) List of Payment Processors   Recurring Billing Recurly     Startup Friendly Accounting Software – Web Based LessAccounting Xero Banking Services Clydesdale Bank a Business Bank Account that lets you use posh offices for client meetings  

Customer development links

Focus Groups How to Run a Customer Focus Group Keeping Customers the Focus Five Customer Service Tips for Startups   Customer Development Process 101 How to develop your customers like you develop your product – Steve Blank Built to Learn – Eric Ries Achieving a Failure – Eric Ries

David Hansson (Ruby on Rails) at Startup School 08

  A fantastic ‘back to basics’ talk by the creator of Ruby on Rails for any tech startup.

Startup customer development

Startup Customer Development (Seedcamp, London) View more presentations from Sean Ellis

Seedcamp Recommended Reading

This is a constantly updated collection of books suggested by panelists at Mini Seedcamps and Seedcamp Week…   Inspiration: M ADLER – Behind The Cloud D SENOR – Start-up Nation J COLLINS – Built To Last   Innovation: S G BLANK – The Four Steps to the Epiphany S JOHNSON – Where Good Ideas Come […]