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“Product” is a tricky notion in a startup, or any company new to the discipline. Who does it? What skills does it require? How do you know if you’re doing it right? It’s not like Marketing or Tech, which are (comparatively) well-understood, degree-backed disciplines with a large pool of talent at every rung of the […]
I regularly speak with startups at Seedcamp, and elsewhere, about how to engage with customers in the early stages of defining your product. There are a number of tried-and-true techniques that I have written about previously, but one method that a lot of startups have been using lately is the Customer Council. Why is this […]
Cathy White, Communications and Marketing Manager at Seedcamp, has written this piece on PR hacks that early-stage companies can use to get attention while bootstrapping. I’ve always been a firm believer in not using a PR agency as an early-stage company. Great agencies are expensive and when you’re at the beginning of your startup journey […]
Seedcamp Partner, Carlos Espinal, has written this piece focusing on how to show growth and traction for early-stage startups looking for investment, with key contributions from our Experts in Residence Scott Sage and Keith Wallington, and Jeff Lynn, CEO of Seedrs. As an early-stage startup trying to fundraise, you’ll likely have to tell a version […]
This article was written by Taylor Wescoatt, one of Seedcamp’s Experts-in-Residence. Follow Taylor on Twitter @twescoatt. A lot of what I have written is preparation for deciding what to actually build, and naturally you’re wondering, “Ok so when do I start designing and coding”? Once you’ve done your Vision Roadmap, and your Customer Journey, now you’ve got […]
This article was written by Taylor Wescoatt, one of Seedcamp’s Experts-in-Residence. Follow Taylor on Twitter @twescoatt. This title isn’t entirely accurate I have to admit. It should be ‘Validate or Die Slowly!’. If you’re reading this, you’ve read The Lean Startup and other best practice, and you know that validating your ideas is critical to […]
This article was written by Taylor Wescoatt, one of Seedcamp’s Experts-in-Residence. Follow Taylor on Twitter @twescoatt. Startups are bets. “Housemates would like to have an app that helps them track expenses in a shared household.” (Splittable is a great new Seedcamp startup) The realisation of your vision is actually a whole series of these bets or […]
This article was written by Taylor Wescoatt, one of Seedcamp’s Experts-in-Residence. Follow Taylor on Twitter @twescoatt. Probably the most powerful tool for early-stage Product thinking is the Customer Journey. Literally, every step your individual Customer must go through in order to create value for your business. By capturing, developing, and working with this framework, you will; […]
This article was written by Taylor Wescoatt, one of Seedcamp’s Experts-in-Residence. Follow Taylor on Twitter @twescoatt. “I have the vision in my head, but I don’t know how to get it into the heads of my growing team so they can execute what and how I want them to” — Startup Founder I have heard this […]
This article was written by Taylor Wescoatt, one of Seedcamp’s Experts-in-Residence. Follow Taylor on Twitter @twescoatt. I was asked by Product Tank to talk about the main product challenges I see in startups. Fortunately, a few months working with Seedcamp cohorts showed me that similar questions were being asked by many of them. Founders won’t be hiring professional […]