We at Seedcamp know that entrepreneurship doesn’t stop for the holiday season. Because of that we decided to put out to the startup community this inspirational series of videos covering the master classes we had during Seedcamp Week 2012. One per day until the New Year! Hope you enjoy them:

Merry Christmas everyone! As a gift, here’s a very special master class given by Des Traynor of Intercom on Product Day of Seedcamp Week 2012. In his master class Des introduced smart ways to measure users and consumers, focusing on new types of metrics. In the end it’s all about positioning your product against a job to be done.