Books To Read To Understand Where To Position Your Business, How To Enter Your Market And What Is At Your Core

• The Innovator’s Dilemma – market entry positioning
• Blue Ocean Strategy – customer model
• Business Model Generation – business model
• 4 Steps To The Epiphany – customer centricity, cashflow, fundraising strategy
• The Machine That Changed The World – quality control through the world of Toyota
• The Mythical Man Month – resource allocation in software engineering projects
• Crossing The Chasm – adapt your marketing strategy based on when users adopt your product/service
• Harvard Business Press – source of articles on general management

The Best Ways NOT to Fail (“there is no knowledge inside a startup, only assumptions!”)

• Lean Startup Strategy – what it means to be a “Lean Startup” by Eric Ries
• Ten Rules for Web Startups – Evan Williams