In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories, key advice and learnings from their experiences.

In this episode, Carlos was joined by Jonathan Moules, a long-standing journalist for the Financial Times. Jonathan imparts his wisdom having worked with entrepreneurs for over the last decade to deliver the best stories for the FT. He has worked through the first dot-com boom and switched focus in 2005 to focus fully on Founders. Jonathan provides great advice on how to tell the human element of a story, how best to create and build a relationship with a journalist, how to spot bad PR’s and what stories work best for him.

Jonathan Moules has been writing for the Financial Times since 1999. His first five years were spent in the newspaper’s New York bureau, where, as technology, media and telecoms news editor, he oversaw coverage of the 1990s dot-com bubble and the aftermath. Since September 2005, he has focused on entrepreneurship, charting the challenges of running fast growing companies and profiling founders. Jonathan is an economics graduate from the University of Liverpool. His journalistic career has only been interrupted once in 2007 when a botched home birth plan forced him to play midwife to his second child.

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