This Much I Know: Patrick Campbell, CEO at Price Intelligently, on buyer personas and knowing your customers

Conventional wisdom often encourages startup founders to focus on product and growth, and then figure out monetization later. Yet this can be a backwards step as Patrick Campbell, CEO at Price Intelligently, notes. Businesses should ‘look at the market they want to attack, and then build the thing for them’, by gathering and analysing data […]

Marketing guru Katy Turner on company DNA and creating brands with purpose

With large corporates and startups alike increasingly seeking to project authenticity in their marketing, how can founders and marketing officers ensure their company’s purpose and vision is expressed distinctively? On that topic, join Seedcamp partner, Carlos Espinal, and marketing guru Katy Turner, Managing Partner at Multiple, as they discuss how creating a brand with a […]

From the portfolio: Unlease on subverting expectations to acquire customers

We asked the awesome team at Unlease, a Seedcamp-backed company challenging the existing rental market, to share some insight into their ‘Pineapple Today’ campaign. Sending pineapples to educate people about subletting? We wanted to learn more about how subverting expectations could work not just in creating a viral campaign but as a cost-effective acquisition driver. […]

Seedcamp Podcast, Episode 66: Rob Moffat, Principal at Balderton, a VC view on acquiring customers

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences. Rob Moffat, Principal at Balderton, recently hosted an Academy session at Seedcamp. Following his presentation to our Founders, Rob joined our own Dave Haynes for this podcast […]

Seedcamp assembles the A-Team: brings in experts as part of its Platform

If you’ve been around the Seedcamp office lately you’ll have noticed more than a few new faces joining us. Over the past few months we’ve tripled our team in a commitment to provide the best expertise and support to our growing portfolio. This is part of our lifelong Seedcamp Platform as the go to First Round […]

Seedcamp Podcast, Episode 49: Will Critchlow, on The Fundamentals of Search, Social & Content for a Startup

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences. In this episode we were joined by Will Critchlow, Founder and CEO of Distilled. He discussed his background, his experience as a founder, and the fundamentals of […]

Guest Post: So why is it taking so long? The 5p’s that slow down decision making. – by Ken Valledy

This is a guest post by Ken Valledy, founder of Tech2Brand (t2b), and Seedcamp mentor. After 10+ years at Anheuser-Busch Inbev working in various marketing roles including UK Brand Director for Beck’s Beer and Consumer Digital Director for Western Europe, Ken broke off to start his own gig in January 2014 with t2b. His business merges his […]

Guest Post: Lessons on Marketing for Startups from Joe Cross of Transferwise – by Steven Renwick of Satago

When a company joins Seedcamp, their first week in the SC family consists of five days of masterclasses and workshops on a variety of topics from positioning to startup metrics to fundraising to sales. We call this initiation Onboarding Week, the first learning segment in our Seedcamp Academy program. Over the course of Onboarding Week […]

Seedcamp Academy Days

Like in the movie ‘The Matrix‘, don’t we all wish we could just download ‘kung fu’ into our heads just when we needed it? Our Seedcamp Academy days, do just that. Whilst there is a benefit to the more traditional forms of academic instruction, namely, ‘the traditional three month startup program’, we believe that by […]