Books To Read To Understand Where To Position Your Business, How To Enter Your Market And What Is At Your Core
- The Innovator’s Dilemma – market entry positioning
- Blue Ocean Strategy – customer model
- Business Model Generation – business model
- 4 Steps To The Epiphany – customer centricity, cashflow, fundraising strategy
- The Machine That Changed The World – quality control through the world of Toyota
- The Mythical Man Month – resource allocation in software engineering projects
- Crossing The Chasm – adapt your marketing strategy based on when users adopt your product/service
- Harvard Business Press – source of articles on general management
The Best Ways NOT to Fail (“there is no knowledge inside a startup, only assumptions!”)
- Lean Startup Strategy – what it means to be a “Lean Startup” by Eric Ries
- Ten Rules for Web Startups – Evan Williams
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