We are excited to announce the launch of our new podcast series, “Path to Market,” where our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures dissect the art and science behind effective go-to-market (GTM) strategies for startups and scale-ups. Whether you’re a budding entrepreneur grappling with your first sales hires or a seasoned founder looking to refine your GTM approach, this podcast aims to bring you valuable insights from industry experts.
In today’s fast-moving entrepreneurial landscape, mastering the art and science of go-to-market strategies is vital for startups and scale-ups. While companies must drive customers, revenue, and monetization sooner than ever before, founders struggle to find a consolidated resource that distinguishes between various GTM motions. Our podcast aims to fill this gap by providing diverse insights through the lenses of both sales and marketing.
The introductory episode explores essential elements of go-to-market planning, real-world examples of startups overcoming market-entry challenges, and practical advice on avoiding common pitfalls.
Highlights include:
– understanding the balance between art and science in sales;
– the importance of a focused market entry;
– the critical nature of making the right hire.
What to Expect from “Path to Market”
Future episodes will cover an array of topics, from defining your Ideal Customer Profile (ICP) to choosing between sales development representatives and product-led growth motions. Whether you’re embarking on your startup journey or are further along, there’s something beneficial for every stage.
The podcast series will feature seasoned marketing, sales, and product experts who have worked for companies such as Stripe, Snowflake, and Deliveroo.
We hope each episode leaves you more equipped to tackle your go-to-market challenges. Stay tuned for invaluable insights from industry leaders and their experiences on the path to market success.