In today’s highly visual and fast-moving world of e-commerce, brands big and small need more accessible and versatile solutions to create visuals that appeal to customers, and most importantly increase engagement and sales. Here’s where generative AI comes into play.
We are thrilled to partner with Botika, a pioneer in AI-generated fashion models on a mission to simplify the process of creating professional, on-brand images for fashion e-commerce. Founders Eran Dagan and Yarin Didi Meir, alongside a stellar team of experts with vast experience in Computer vision, AI, and Media, aim to provide an accessible, cost-effective solution to enable online clothing brands to enhance their visual content, improve sales, and reduce production costs.
Botika’s unique AI technology is designed to aid brands in seamlessly transforming basic product images into professional, studio-quality shots, complete with AI-generated models and backgrounds that reflect each brand’s aesthetic, with the company also training its own custom foundation models.
Delivering on its promise to redefine how fashion brands create high-quality, on-model images for e-commerce, the Tel Aviv-based company announced the launch of its new mobile iOS app. It brings the platform’s powerful AI-generated Fashion Model tools directly into the hands of users. Brands can now create, edit, and sync product images directly to their online stores—all from their phone. Whether it’s flat lays, mannequin, or on-model photos, the app empowers brands to produce stunning visuals anytime, anywhere, while also drastically reducing time-to-market by streamlining image production without sacrificing quality.
Eran Dagan, Co-Founder and CEO at Botika highlighted:
“Converting browsing shoppers to buying shoppers relies heavily on engaging and accurate product imagery, yet every photo is not created equal. As consumer expectations heighten and e-commerce grows more competitive through social selling, smaller online brands and boutiques are at risk of losing profits to photography costs or lackluster images that receive less engagement and fewer sales. With the release of Botika’s mobile iOS app, we’re putting the power of Generative AI at our customers’ fingertips, empowering brands with the tools needed to bring their creative visions to life and better compete in a challenging online fashion market.”
The company’s fashion models have reduced their customer’s photoshoot costs by 90% and sped up the time to market by 3X. Serving over 1000 brands in the US and Europe, Botika has already achieved remarkable growth, multiplying its revenue by nine times and its customer base by 11 times in the past year.
On why we partnered with Botika, our Principal Felix Martinez, comments:
We love to partner with deeply technical founders who have massive ambition and speed at the core of their DNA – and Eran and Yarin embody exactly that. We’re thrilled to support them as they build out and scale the creative backbone of e-commerce globally.
We are delighted to be part of Botika’s journey from Day One and participate in their $8 million seed funding round alongside Stardom and Secret Chord Ventures. The funding will drive continued product innovation and support the company’s expansion in the fashion industry.
For more information, please visit botika.io.
To try the app, click here.