Hypercompetition for customers’ attention requires advertisers to manage thousands of campaigns across a complex landscape of digital platforms. The manual operational burden leads to inefficiency and also caps marketing performance by limiting the speed and scale of optimization.
We are excited to partner with Massive Dynamic based in Paris, building an AI-native suite to orchestrate global advertising. Founded by Trystan Chabert, previously Head of Growth at Voodoo, and Guillaume le Roy, previously Head of Engineering at Qonto, Massive Dynamic augments digital marketing teams at companies managing multi-million dollar advertising budgets across multiple channels and international markets.
Combining deep technical expertise and deep marketing expertise, the team recognized that while AI has already transformed aspects of marketing, such as targeting and content creation, the orchestration layer remained largely manual and inefficient.
Massive Dynamic’s AI suite is designed to act as a force multiplier for digital marketing operators, automating deep data analysis and executing labor-intensive tasks. These tools range from a general-purpose AI assistant that accesses real-time advertising context to specialized agents for domain-specific workflows, such as ad management or campaign optimization.
Massive Dynamic’s solution is already deployed with a select group of early design partners, including leading global scale-ups.
Trystan Chabert, co-founder and CEO of Massive Dynamic, highlights:
“We’re transforming digital marketing teams that manage tens of millions in spend into teams that can effectively orchestrate hundreds of millions. By automating the 80% of work that’s purely operational, we free expert operators to focus on strategy, creativity, and unlocking new growth opportunities that were previously too labor-intensive to be profitable.”
On why we partnered with Massive Dynamic, our Partner Sia Houchangnia, comments:
“The shift from manual to AI-powered marketing operations represents a generational opportunity. Massive Dynamic’s vision of professional-class AI for digital marketers – combining general intelligence with deep domain expertise – positions them to capture this massive market transformation. We’re thrilled to support the team as they build the future of marketing technology.”
We are excited to lead Massive Dynamic’s €3M pre-seed round, joined by Founders Future, Tiny Supercomputer Investment Company, Purple, OPRTRS Club, New Renaissance Ventures, and Kima Ventures.
The investment will be used to accelerate the development of its product and expand the engineering team. The company is actively recruiting founding engineers to join the team in Paris. Open positions span backend engineering, machine learning, and frontend development.
For more information, visit massive-dynamic.ai.