English is the most widely learned language among Gen Z worldwide. Unlike older generations, who often favor apps like Duolingo and Babbel, Gen Z learners who were raised on social media prefer more interactive and engaging formats.
We are excited to announce our Day One partnership with Edailabs, the company behind Emma, an English learning application specifically designed for Gen Z that provides immersive, real-time conversations with a 3D avatar.
Founder Etienne Genvrin, who is fluent in ten languages, comments:
“Emma is the language tutor I wish I’d had growing up. An endlessly patient, always-available companion who makes practicing conversation feel like chatting with a friend, not sitting in a classroom.”

Emma offers a personalized and immersive learning experience for users at every proficiency level. Emma facilitates faster fluency by allowing learners to practice conversational English through interactive dialogues, making the process more fun and effective than conventional teaching methods.
Over 500,000 learners globally are already using Emma to boost their language proficiency. They achieve this through personalized lessons and helpful interaction.
On why we partnered with Edailabs, our Partner Sia Houchangnia comments:
“At Seedcamp, we’re excited by the opportunities AI brings to create novel consumer experiences, and few are as compelling as personalised learning. Emma is building what feels like the perfect language tutoring experience, accessible to anyone.
We couldn’t think of a better founder than Etienne to take on this challenge. He knows the space inside out, is a human learning machine who has developed a sharp methodology for mastering languages by learning 10 himself, and brings an exceptional sense for product and growth.
Since leading his pre-seed, Etienne has assembled a lean team that’s been moving at light speed. In just a few months, while focusing solely on English learners in the French market, they’ve gained over 500k users. Their constant iteration is already driving strong conversion metrics, and the foundations are now in place to scale across markets and languages.”
We are excited to participate in Edailabs’s €5 million round alongside Educapital, Breega, Yellow Ventures, and DMG Ventures.