AI search is now table stakes for financial services products.
Whether it’s customers using LLMs to intensively research products like mortgages and credit cards, or businesses increasingly leaning entirely on B2B procurement stacks, it’s clear that the channels, funnels and sales tactics built to win human attention won’t work in a world where the model is the ultimate buyer.
That’s why we’re thrilled to lead Waniwani’s $8m round to build revenue and compliance infrastructure for the agentic distribution of financial services, alongside Redstone, Plug & Play, Zone II Ventures, and angels.
Waniwani’s open-source SDK lets any quote-based service vendor – insurance, mortgage, software, home services and beyond – offer their products and quotes directly inside AI apps like ChatGPT, Claude and Copilot, as well as through a conversational agent on their own website.
Once vendors have built and deployed their sales agents, financial institutions use Waniwani’s infrastructure modules to ensure regulatory and brand compliance, simulate their market and measure their commercial performance from top to bottom of the funnel, and optimise their revenue, pricing and messaging, alongside additional capabilities spanning trust, security and anti-scraping protection.
Waniwani has already become well-known in the insurance world as the technology infrastructure powering Tuio’s ChatGPT app, which caused insurance broker stocks to tumble when it was introduced to the market on February 9th.
“Distribution is moving to AI, and that shift is irreversible,” said Robin Diligent, co-founder and CEO of Waniwani. “We’re committed to giving every service vendor the most advanced and complete open-source solution to build their distribution on — one that keeps improving so they can meet buyers wherever AI takes them.”
We're committed to giving every service vendor the most advanced and complete open-source solution to build their distribution on — one that keeps improving so they can meet buyers wherever AI takes them.Robin Diligent ~ Waniwani
“But deploying the agent is just the start. The real work begins after: vendors need to drive traffic to these agents, dynamically optimise their full funnel to win customers and maximise revenue, all while staying compliant with local regulations. That’s the whole purpose of our infrastructure.”
Headquartered in San Francisco with offices in New York and Paris, Waniwani’s primary market is the US, but the company has gone global within a few months, with clients across Europe, LatAm, the Middle East, and as far as Korea and Australia. Waniwani is on track to reach several million euros of revenue in its first year of operation and has closed several distribution and integration partnerships, including with Deloitte.
Partner Sia Houchangnia commented on the news:
“Waniwani first broke through by powering the first AI app to unlock insurance quoting inside ChatGPT, triggering a very real wake-up call for the insurance industry on February 9th. As AI-native discovery and buying journeys go mainstream, financial services companies will need new infrastructure to get discovered, convert customers and stay compliant across these new channels.”
“Robin, Maxime, Luiza and Raphael bring the perfect mix of AI, fintech and enterprise experience needed to define this new category.”