On the 17th & 24th of September, we brought early-stage marketers from On the afternoons of 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for one of our favourite events of the year – the Seedcamp Marketing Summit. Attended by oveWe delved into the hottest topics cropping up across our portfolio companies’ marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage – it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Huge thanks to all the fantastic people who contributed to this virtual experience, including portfolio company speakers: Andy Shovel (CEO @This) and John May (Head of Demand Generation @re:ceeve). Our amazing keynote speakers: Shachar Radin (CMO @Hubble), Meagan Healey (Brand & Comms Director @Attest), and Andy Davis (Head of Demand Generation @Attest). Finally, thank you to our two amazing fireside speakers: Ines Ures (NED, ex-CMO Deliveroo, & ex-CCO Treatwell) and Chad West (Director, Global Marketing & Communications @Revolut).
A huge effort by all to make sure Day 1 of this event translated across well into virtual!
Day 1
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
Shachar Radin on how to build a demand generation machine
Shachar Radin is a serial tech CMO, combining hands-on software engineering experience, expertise in scaling B2B marketing operations globally, as well as extensive branding and advertising know-how from her ad agency days. Listen in as she describes how to use a scientific method thought process to approach building your demand generation machine:
Re:ceeve’s John May on the value of LinkedIn Advertising
John has a demonstrated history of growing businesses in the B2B, Enterprise SaaS, space and is a part of the Seedcamp Nation, currently working at FinTech SaaS startup re:ceeve. “If you haven’t started making internet personas, start. You should’ve started yesterday.” – Listen as John analyses social media marketing and its potential benefit:
Attest’s Meagan Healey and Andy Davis on how to build content for organic and paid reach
Meagan and Andy have led and built multiple demand generation engines and marketing teams in both large enterprises and smaller scale-ups. At Attest they are responsible for managing the brand and leading the growth marketing team. Check out their talk below, on using specific performance metrics to build organic reach and how this approach changes when using paid reach:
Fireside Talk – Ines Ures, NED, ex-CMO Deliveroo & ex-CCO @ Treatwell
Inés specialises in data-driven growth, global customer and marketing strategy and team leadership in fast-growing international consumer-facing businesses. She’s the former CMO of Deliveroo and CCO of Treatwell, and she currently spends her time advising, investing and as an NED. Tune in as she speaks to our Head of Marketing, Natasha Lytton, and share her journey and marketing learnings along the way at some of Europe’s biggest consumer brands.
Fireside Talk – Chad West, Director, Global Marketing & Communications @Revolut
Chad is Global Marketing & Comms Director at Revolut, the leading FinTech unicorn he joined 3 1/2 years ago as the first marketing hire. The straight-talking Scotsman in this fireside with our Head of Marketing, Natasha Lytton, share key insights on how to handle marketing at an early stage and how to tailor and scale your current practices as you deploy in new markets. “Implement your playbook on expansion to markets and understand your data quickly.” – Listen to what else he has to say: