Gameplan raises half a million to empower businesses with integrated workforce management system

Welcome London-based Gameplan to the Seedcamp Nation as part of their £500,000 round to develop its Integrated Workforce Management software platform and continuing on in a series of recent investments we’ve made in companies shaping and enhancing what the future of work looks like.

Founded by experienced operators and entrepreneurs Tom Nimmo (formerly of and Duncan Mitchell (TempTribe) we’re excited to back the team alongside Swiss Founders Fund and leading angel investors including Michael Pennington (Gumtree), Will Neale (Fonix) and Tim Ruffner (Talendo).

Gameplan founders Tom Nimmo and Duncan Mitchell

The raise follows 18 months of software development and market research with the product already being piloted by selected partners from different industries. Gameplan is building a SaaS solution which aims to help businesses reduce cost and increase revenue by streamlining processes in areas such as assigning work to suppliers, communications, access control, real-time job information, time and attendance, forecasting and analytics.

“Tom and I identified an opportunity to create some real value for operators in places like sports stadiums, attractions, conferencing venues, hotels and caterers. We noticed that in many cases outdated and ineffective platforms are being used and onsite teams are currently resorting to things like spreadsheets and text messaging for almost everything,” says Duncan, CEO of Gameplan.

Gameplan estimates that these businesses are losing millions each year from staff churn, time theft, inaccurate billing, poor time and attendance processes and lack of visibility across key analytics. 

Kyran Schmidt from our investment team comments:

“Managing frontline personnel, especially in the hospitality, facilities and live events industries, is an increasingly complicated task. As the ‘gig economy’ has become mainstream, many of these workforces are now hybridised – a shifting mix of permanent employees, individual contractors and third party suppliers under one umbrella. But from onboarding workers to managing them real-time, the technology serving such workforces is either backward or non-existent, resulting in wasted resources, poor communication and inefficient organisation. That’s why we were so excited to come across Gameplan, whose tools empower both frontline personnel and those responsible for managing such large-scale workforces. 

The ‘future of work’ is a category on many people’s lips right now, and Gameplan is certainly one of the most compelling products we’ve seen in the space yet. As founders Duncan and Tom also bring formidable expertise and a deep understanding of the pain points, having both led and scaled separate businesses in the contingent labour space previously. We couldn’t be more delighted to partner with Gameplan on their mission to empower the workforce of tomorrow.”

The company has already attracted interest from major operations in the US, Australia and Qatar and is currently focused on rolling out to local businesses in the UK. 

For more information and to see how Gameplan can help your organisation visit

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