The average enterprise uses hundreds of SaaS applications. When a company is considering purchasing new software, ease of integration with the existing stack is top of mind. Building integrations is also a priority for both developer teams and sales teams at every SaaS vendor.
This is why we are excited to back Integration.app, an AI-powered integration stack for SaaS products that aims to be the catalyst for deeper connectivity across the SaaS ecosystem. The platform provides a single flow to integrate with every external application, thus freeing developers from having to build the same integration scenario over and over again.
Founder and CEO Daniil Bratchenko, previously an early engineering leader at DataRobot, a leading AI automation platform, has experienced first-hand the challenges of software integrations, while he helped grow the company from 20 people to over 1,000.
“At DataRobot, I saw first-hand how much customers value well-integrated software, and how important integrations are in purchasing decisions. At the same time, I have seen how challenging it can be for developers to build strong integrations at scale. It is my mission, and Integration.app’s mission, to solve this problem for developers once and for all”.
Integration.app’s Universal Integrations architecture aims to revolutionise the integrations category by removing the trade-off between time-to-implementation and customizability. Product and engineering teams in software companies can use Integration.app’s suite of APIs, SDKs, and UI components to build customer-facing integrations with multiple apps in one go, while maintaining the look and feel of their application.
The company’s platform leverages emerging capabilities of Large Language Models to create a “one-to-many” paradigm, whereby developers can configure one integration scenario (e.g. import customer data from any app). Integration.app will intelligently map APIs and UIs across multiple applications to generate dozens of integrations at once, speeding time to production by up to 3-6 months. This empowers developers to focus on building core features, rather than spending hours reading API documentation and building repetitive integrations.
The platform is already being used by a wide range of B2B SaaS companies, from early-stage startups to large businesses such as Airmeet. Airmeet, a leading virtual events platform, saved budget and engineering time by using Integration.app to scale their portfolio of integrations with Sales and Marketing Automation tools.
“As we were looking to build out our next batch of CRM integrations, we discovered that Integration.app had a unique solution compared to unified API platforms or embedded iPaaS offerings. They are an API-first and developer-first solution, with a flexible and customizable framework that features the right amount of abstractions to build on top of. We managed to build out integrations with Salesforce Pardot, Pipedrive, ActiveCampaign, and Keap in a matter of weeks, which gave us time back to focus on our core features” said Raghav Takkar, Principal Product Manager at Airmeet.
SaaS vendors that use Integration.app save time and money on building integrations while shortening sales cycles from prospective customers who request specific integrations to the applications they need.
CEO Bratchenko emphasizes:
“5 years from now, integrations will become a commodity. AI will make it simple and free for a developer of a business application to connect with every other application their customers use. Think of how easily it is for smartphone apps to consume and send data across each other. This should be the same for business apps. Integration.app will provide this deep connectivity layer and pave the way to this future for the next generation of SaaS companies.”
On why we invested, our Principal Felix Martinez comments:
“Integration.app is harnessing AI to create a new type of platform for integrations, harmonising the balance between being customisable and user-friendly – a choice that has traditionally challenged developers in creating native integrations. In a world in which deep integrations become table stakes for all SaaS companies, Integration.app can become the connective tissue which binds business applications into a cohesive ecosystem. ”
We are excited to participate in Integration.app’s $3.5 million Seed funding round led by our friends at Crew Capital, alongside Cortical Ventures, Accel Starters, DataRobot founders (Jeremy Achin, Tom de Godoy), and UiPath executives.
The new capital will be used to accelerate the company’s mission of enabling SaaS apps to work seamlessly with each other. Integration.app will continue to expand upon its existing portfolio of hundreds of connectors with a breakthrough new product that leverages AI to enable developers to build their own custom connector for any application with a documented API.
You can learn about Integration.app and sign up through the website. Feel free to send a message to hello@integration.app if you’re interested to learn more.
