Meet Seedcamp’s new Experts in Residence

Last October, we were happy to announce a group of new faces joining the Seedcamp team as we bolstered our skills across the board to make sure we continue to support our Founders with world-class expertise. Today, we’re delighted to add two more names to our growing list of Experts in Residence. Joining Keith, Scott and Taylor, we are now very excited to welcome Ivan Farneti and Yoav Ben-Ari to Seedcamp.

Ivan Farneti joins Seedcamp with 16-years experience investing in early-stage technology companies across Europe and the US. Ivan spent 13-years at Doughty Hanson Technology Ventures, prior to which he was Vice President at Deutsche Bank. This isn’t the first time Ivan has been involved at Seedcamp, having been a board member back in 2012 till 2013 and he has been an active mentor since 2008. In 2013 he stepped away from VC and became an entrepreneur, leading Glory Sports International. As an EIR, Ivan will support our Founders with expertise on fundraising, board dynamics, development of marketing positioning, strategy and commercial business development. His current interest is in Foodtech, and companies across the food innovation value chain, from farm to fork.


“After so many years as a venture investor, I had the chance to sit on the entrepreneur’s side of the table for a few years. My new perspective on company growth and the relationship with the capital market is ‘experience equity’. I’m really excited to be working with Seedcamp again and to advise its portfolio companies.” – Ivan Farneti



Yoav Ben-Ari recently left Google where he headed up business development for Cloud Platform in Europe. During that time he helped many startups get their business going and built Google’s global startup programme giving him a great insight into the common issues young companies face. As a founder of both bootstrapped and funded companies Yoav has intimate knowledge of the challenges faced when trying to define and scale your product and has seen both failures and successes. Yoav is passionate about product, starting with the underlying tech and user-value points all the way to go-to-market strategies. He’ll be working with Seedcamp teams on their products, and longer-term strategies.


 “Having worked with Seecamp for several years through my work at Google, I’m really happy to now take part and actively help. I look forward to meeting more of the companies and find new ways to contribute to their success.” – Yoav Ben-Ari



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