Natasha Lytton

I joined Seedcamp in 2016 to build out our portfolio support and brand function, back when “platform” wasn’t yet a thing in VC. Since then, I’ve worked with hundreds of founders to shape their story, define go-to-market strategy, and build brands people genuinely care about.

In 2025, I transitioned into a Venture Partner role and continue to work directly with our early-stage teams as they navigate the pivotal first stages of building and scaling.

I’ve worked at international agencies and not-for-profits, but it’s with early-stage startups where I really found my calling. Over the last 15 years, I’ve held CMO roles at consumer-focused startups across FMCG, retail and Food Tech, so I understand the growing pains that come with joining an early-stage company, as well as how much needs to be done as the first senior marketing hire. I helped build Savse into the fastest growing brand in its category building a brand, product, and narrative people loved in an incredibly crowded market. I’ve also experienced the other side and been part of a company (Pronto) that shut down due to lack of funding. I’ve been through the real highs and lows that come with the early-stage – and I still love it!

I sit on the advisory council for Meta UK and support multiple initiatives to champion diversity, in all its forms, across the tech industry. I’m passionate about women’s health and education (even more so now as a parent of two) and love working with founders who are building solutions for a future we can feel proud to be a part of.

I’m a Londoner born and bred but am always looking for an excuse to escape to warmer climes. I graduated from Oxford University with an MA in French and Spanish and have spent time living in Buenos Aires, Paris and Lisbon. When not talking about the power of storytelling or breaking down what a brand actually is, you can find me eating and drinking my way around London or Lisbon, at the gym, singing incessantly, or on a dance floor.