Daniel P. Glasner, Partner at Cherry Ventures, on the ‘cookbook’ for managing a salesforce

Daniel is a founding partner at the Berlin-based fund, Cherry Ventures. With a consulting background at McKinsey before co-founding CityDeal (acquired by Groupon) and later Quandoo – the SaaS company for restaurants sold to Recruit Holdings – Daniel’s knows first-hand what it takes to found and lead a business as well as what to look for when it comes to backing successful ones.

Speaking to Seedcamp partner Carlos Espinal, Daniel discusses his transition into venture and startups from consulting as well as lessons learnt from scaling CityDeal and Quandoo. He reveals the ‘cookbook’ for recruiting, onboarding and managing an effective tech salesforce which was ‘applied at the Groupon universe’. Referencing Groupon’s purchase of CityDeal, the two also discuss how to smoothly navigate acquisition processes, from pre-acquisition conversations right through to the division of responsibilities following a deal.

Daniel holds a PhD in law from Vienna School of Law and an MBA from INSEAD and he has lived and worked in Vienna, São Paulo, London and Singapore.

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