Point Nine’s Ricardo Sequerra Amram on spotting a B2B diamond in the rough

“That’s what gets us super excited — being able to see a product that fits a very specific need in the market, that even if it’s built super roughly, already exposes the needs that the founder has identified.”

Few know the B2B venture space in Europe better than Point Nine Capital. From Delivery Hero and Zendesk, which both IPO’d, to Typeform, Clio, and Vend, the Point Nine team knows how to spot a startup poised for growth. As an early-stage investor at Seedcamp, Cherry, and now as a partner at Point Nine, Ricardo Sequerra Amram spends his days speaking with founders who are at the pre-version 1.1 development stage of a product. In this episode of This Much I Know, Carlos Espinal dives into how Ricardo assesses these bare-bone prototypes and determines their viability to scale.

“A magical moment throughout our due-diligence is when we are going through the product with the founder and he is explaining to us why he built such a feature first and why exactly is it that this particular part of the product is important for the prototype, and why he didn’t build the other feature,” Ricardo says. “That’s where the clarity of thought and insight that was generated throughout years of industry experience comes out.”

Listen in as Ricardo and Carlos discuss Ricardo’s path into venture capital, and how Point Nine thinks about what makes up a backable prototype and successful B2B entrepreneur.

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