General Web Marketing

• List of essays on Freemium, Viral Marketing and Online Ads – Andrew Chen

SEM (Search Engine Marketing)

• What is SEM?

SEO (Search Engine Optimisation)

• Seedcamp SEO mentoring
• What is SEO?
• Beginners Guide to SEO: Dos and Don’ts
• Top 10 Tips (with examples) for Online Startups
• Using AdWords to Assess Demand for your Online Service – Eric Ries
• Marketing Driven SEO Strategy

PPC (Pay-per-Click)

• What is PPC?
• Overview of PPC
• The Ultimate PPC Resource
• Google Adwords Editor

eMarketing Guide (complete book for reference)

• eMarketing: The Essential Guide to Online Marketing (2nd Edition)

Marketing Reports and Market Research

• Marketing Charts

Metrics and Analytics for Startups

• Startup Metrics for Pirates – Dave McClure
• Benefit-Driven Metrics – Andrew Chen
• How to Measure if Users Love Your Product – Andrew Chen
• How to Generate Great Options To Test (when creating a new element for your site/product/service) – Andrew Chen

Social Media

• 10 Ways to Increase Your Twitter Followers

Email

• Designing, Coding and Delivering HTML Email
• 30 Free HTML email templates – tried and tested