While email marketing is one of the most effective channels for achieving high conversion rates, its effectiveness has plateaued in the past 15 years due to a lack of innovation.
We believe that meaningful personalisation is the future of large-scale communication. This is why we are excited to back Singulate, a generative AI marketing platform that uses generative personalisation and LLM workflows to rebuild email marketing for B2B companies.
Co-founded by Dave Schools (CEO), Nicolas Klein (COO), and John O’Gara (CTO) whom we had the pleasure of hosting in our old London office during their time as early employees of Hopin, the UK startup aims to launch the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalisation in large-scale communication, beginning with email marketing.
Dave Schools, co-founder and CEO of Singualte highlights:
“We’re solving the biggest problem we saw in events and marketing at Hopin. We had data on our attendees and customers from our events, product, and CRM — but we didn’t know how to easily segment and meaningfully personalize our marketing messages to speak to the individual at scale, so we sent email blasts — leaving millions on the table.”
Singulate’s product lets marketers use LLMs to easily create limitless audience segments to branch every component of a campaign on the fly. Singulate introduces powerful new ways for writers to use generative AI to make content deeply relevant for individuals at scale.
“Personalization is an exhausted word,” adds Schools. “And AI is making it worse. What we’re building is more long term and focused on quality and versatility. We want to give marketers tools that fundamentally change how they write at scale for their customer personas.”
On why we backed Singulate, our Partner Tom Wilson, comments:
“We are delighted to back a strong founding team that we know so well from previous years, now bringing their track record to a market they know well. This team is very familiar with solving difficult customer problems at hyperspeed.”
Our Director Natasha Lytton adds:
“We’ve all been on the receiving end of a hi [first name] email or asked for feedback on an event we never attended. Email marketing is such a huge opportunity that’s being missed due to generic messaging that falls flat and fails to deliver a truly personalised message. That’s why we’re so excited about Singulate’s proposition and the ability to build stronger, lasting relationships through meaningful, targeted communication.“
We are excited to participate in Singulate’s $2.3 million pre-seed round led by Bowery Capital, with additional support from angel investors, including Johnny Boufarhat, Paul Forster, founder of Indeed, Alex Theuma founder of SaaStock, via Backfuture, Draper Startup House, Allen Gannett, Alen Cvisic, Liz Willits, Dillon Scanlan, Johnathan Kol Bar, and more.
The company has launched in private beta and is looking for design partners. If you’re a B2B marketer, agency, or growth PM, drop your email on Singulate’s landing page to get started.
For more information, visit singulate.com.
