I run all things brand, network strategy and post-investment at Seedcamp, creating the infrastructure and running the team to support our portfolio that stands at over 460+ companies strong. I love discovering and helping to build startups that have the potential to radically change the future and who are shaping the world we want to be a part of.
I've worked at international agencies and not-for-profits, but it's with early-stage startups where I really found my calling. Over the last 10+ years, I've held CMO roles at consumer-focused startups across FMCG, retail and Food Tech, so I understand the growing pains that come with joining an early-stage company, as well as how much needs to be done as one of the first marketing hires. I helped build Savse into the fastest growing brand in its category, building a brand, product, and narrative people loved in an incredibly crowded market. I've also experienced the other side and been part of a company (Pronto) that shut down due to lack of funding. I’ve been through the real highs and lows that come with the early-stage - and I still love it!
My passion lies in how we tell compelling stories and I work closely with our companies on how to shape and incentivise teams and how to build products and brands that create an emotional connection with customers and drive commercial growth.
I'm a Londoner born and bred but am always looking for an excuse to escape to warmer climes. I graduated from Oxford University with an MA in French and Spanish and have spent time living in Argentina and France.
When not talking about the power of storytelling or breaking down what a brand actually is, you can find me eating and drinking my way around London or Lisbon, at the gym, singing incessantly, or on a dancefloor.