The all-in-one operating system for accountants: our £2.25M seed investment in Pixie

Accounting and bookkeeping teams are still using outdated software to organise manage clients, deadlines, and workflows. It’s an old yet persistent problem in need of a solution. A solution like Pixie, an all-in-one beautiful practice management software that organises accountants’ days for them. We are thrilled to be backing the Pixie team, alongside our friends at Triple Point Ventures, MMC Ventures and some exciting angels including Duane Jackson and Will Neale, in their £2.25M seed round.

Celso Pinto, Pixie’s founder and CEO, is no stranger to us. It’s the second time we have had the opportunity to partner up with him: the first time around, he built GoSimpleTax, which aims to simplify tax returns. Armed with first-hand learnings from his time at GoSimpleTax, Celso is now building Pixie, which is on a mission to create the operating system for small firms around the world. By centralising and automating processes through the platform’s intuitive workflows, he aims to i) manage the large amount of user workflows more effectively, ii) fast-track the scaling of companies by increased efficiencies, and iii) bolster client satisfaction, as no stones remain unturned.

“Accountants and bookkeepers are the unsung heroes of thriving small business communities everywhere, working hard to ensure their clients remain compliant, organised, and successful,” Celso states. “But through conversations with hundreds of accountants, I noticed how challenging it is to manage their own firms as they struggle to adopt traditional practice management applications due to the software’s complex nature. Our quick growth confirms that accountants are eager for a simpler approach that is easy to use, allowing them to quickly lay the foundations that will help them grow and keep delighting their customers.”

Celso Pinto, the founder and CEO of Pixie, is a two-time Seedcamp founder, having built GoSimpleTax back in 2012.

Pixie has had strong reception from its user base. Already 1,110+ accountants rely upon Pixie on a daily basis to keep track of their deadlines, collaborate more efficiently with their clients, and automate their workflows and integrations. 

“We are excited to back Celso for a second time with his vision for Pixie,” Venture Partner Daniel King comments. “At Seedcamp, we are passionate about supporting businesses that are democratising access and growth through technology and Pixie is doing just that as it helps small firms accelerate the adoption of cloud-based practice management software. The platform is already proven, as is its founder, and we believe there’s huge potential for scale with this new round of investment.”

With this investment, the Pixie team plans to further build out the product’s features and improve their users’ experience, by pushing the envelope in terms of integrations and workflow automations. Furthermore, they want to double-down on the growth within their initial core markets, while hiring a world-class team across marketing/growth, customer success, and product delivery functions.

If you’re looking to join the epic team over at Pixie, check out job openings here.

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