General Web Marketing
SEM (Search Engine Marketing)
SEO (Search Engine Optimisation)
- Seedcamp SEO mentoring
- What is SEO?
- Beginners Guide to SEO: Dos and Don’ts
- Top 10 Tips (with examples) for Online Startups
- Using AdWords to Assess Demand for your Online Service – Eric Ries
- Marketing Driven SEO Strategy
PPC (Pay-per-Click)
eMarketing Guide (complete book for reference)
Marketing Reports and Market Research
Metrics and Analytics for Startups
- Startup Metrics for Pirates – Dave McClure
- Benefit-Driven Metrics – Andrew Chen
- How to Measure if Users Love Your Product – Andrew Chen
- How to Generate Great Options To Test (when creating a new element for your site/product/service) – Andrew Chen
Social Media
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