When in Rome, Do as the Startups Do

We reached a new landmark last week with our first ever Mini Seedcamp in Italy. With 10 startups and 12 speakers, the stage was set for a day filled with fantastico startups, experienced entrepreneurs, and lots of learning.

After Carlos explained the history of Seedcamp, there was a lively discussion about the new technologies in health care. The Health 2.0 movement is rapidly gaining steam and traction, propelled by established and startup firms. It was great to hear from Roberto Ascione, President at Razorfish HealthwareMario Merlo, Director Diabetes Business Unit at Sanofi, and Josipa Majic, Co-founder of Teddy the Guardian.

Then for the startup companies it was their moment to shine! Ten startups pitched and received immediate feedback from the panel. The companies who presented were:

  • Hairdressr: Client and customer solutions for hairdressers
  • Jaqard: Visual Q&A for fashion advice
  • Kickresume: Kick-ass resume maker
  • Listupp: The best way to discover fashion every day. Enjoy a better choice.
  • Makoo Jewels: Materialise your emotions
  • Movym: 2nd-screen technology for product placement
  • Nextome: Innovative indoor positioning system
  • Seejay: Give your stories SUPERPOWERS
  • VMS Me: The fastest push-to-talk app
  • WalletSaver: Free app for the comparison of mobile tarrifs
  • ZenQ: Tinder meets LinkedIn for personality endorsements


Next up was a panel discussion on the digital startup ecosystem in Rome and how it can grow into European hub. Luigi Capello, founder at Luiss Enlabs,  and Gian Paolo Manzella, the Regional Advisor to President of Lazioprovided some excellent viewpoints on this, including the importance of collaboration and transparency.

After a networking lunch the audience were treated to a lesson on Growth Hacking. Luca Sartoni, Growth Engineer at Automattic, explained the marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

Rome Seedcamp Carlos with some of the teams, giving them last minute advice


A highlight of the day was hearing from Nicola Mattina, co-founder at Stamplaywho shared some tips about startup story telling. This is the art of talking about you, your products and your company to different audiences, changing the details but mantaining an overall coherence. It’s a tricky skill that many struggle with but becomes increasingly important when meeting potential clients.

Overall it was a fantastic day and Seedcamp will definitely return to Italy soon! A big thank you to our partners that made this event possible.

Screen Shot 2014-06-06 at 17.08.44Don’t forget, applications are open for Mini Seedcamps in Edinburgh (apply on F6S or AngelList) and Ljubjana (F6S or AngelList) as well as for Seedcamp Week in London, so get applying!


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