Why we led pre-seed into travel tech startup Tickitto

The events and experiences category represents the third-largest travel segment worldwide and is growing faster than the overall travel market. Despite that, the space is made up of suppliers or reservation platforms that often focus their efforts on specific genre and/or geographies. That’s why we’re excited to back Dana and the team at Tickitto, a travel tech company that aims to help travel retailers access tickets to events and travel-related experiences through one single connection.

Tickitto Founder and CEO, Dana Latouff

While travel and experiences have been temporarily hit, we believe the problem Tickitto is out to address is one that’s deeply felt across the industry where a lack of unification in how travel experiences can be surfaced and booked creates frustration for developers and customers alike.

Tickitto plans to carry out a lot of the heavy-lifting experienced by travel retailers by standardizing the infrastructure and offering configurable front-end interfaces. With a few lines of code, any developer can tap into the ticket supply and start building a fantastic ticket buying experience on their platform. 

“The API environment in this space is still in its infancy, and there is a huge opportunity for innovation in this multi-billion dollar industry,” says Dana Lattouf, Founder and CEO. 

Travel retailers will not only limit what can be large up-front development costs but will be able to earn additional revenue through commission on those tickets. With COVID-19 hitting the travel space significantly, travel retailers are inevitably focused on their recovery plans, which includes how supporting ancillary revenue streams can help drive future revenues. 

Dana adds:

“Tickets for theatre, music, sport and the arts can be easily overlooked during the trip but are essential to our enjoyment. In fact, it is those events and activities that motivate us to pack our bags and go. 

One would naturally think that acquiring ticket supply is relatively straightforward and made available by plugging into an API. We realised this is not the case, and that many platforms still run on legacy infrastructure, making the integration work labour-intensive.

Our aim is to work with major ticketing platforms, sports rights holders, event organisers and experience suppliers to modernise the infrastructure and build external collaboration capabilities to scale their reach. This will enable us to find new ways to serve today’s modern traveller and make it simpler to deliver a connected trip experience via their preferred travel retailer’s platform. So that when you are booking your flights to LA in April, you can also buy tickets to an event at Staples Center or an LA Galaxy home game from the same platform”.

On the investment our Partner, Tom Wilson, comments:

“When we first met Dana and the Tickitto team, we were amazed by their deep understanding of this space and passion for solving the problems they saw in the market. Spending more time with the team, it is clear they have the founder-market fit that we look for. We are excited to lead their pre-seed round and support them on their mission to transform the infrastructure that underpins how tickets to events and experiences are sold and distributed.”

We’re excited to have met Dana through our relationship with Google for Startups, as one of the fantastic companies selected to participate in their Female Founders programme.

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