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Seedcamp Podcast, Episode 53: How Do We Make Sense to People We Need to Make Sense To? Create, Position and Develop your Brand Starting from “The Brief”

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In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

In this episode we were joined by Gabbi Cahane, Managing Partner at Meanwhile. He discusses his background, his involvement in the creative industry, offering insights to founders on how to create, position and develop a brand starting from “the brief.”

Gabbi Cahane is Managing Partner at Meanwhile. He founded his first marketing firm aged 23 after stints as a hod carrier, a fork-lift driver, a club promoter and a creative at Hill & Knowlton. His experience of creating, positioning and developing the brands of individuals and organisations has covered almost every marketing and communications discipline in pretty much every sector and spanned most geographic regions. He is also the founder of Cahane & Associates, a strategy and advisory firm that works with investors, corporates, growth companies and start-ups to identify, build, position, develop, promote, grow, acquire and sell brands.

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