In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories, key advice and learnings from their experiences.

In the latest episode, Carlos was joined by Jeff Veen, Design Partner for True Ventures, a Venture Capital firm that focuses on supporting the earliest stage Founders and their teams. In the podcast, Jeff and Carlos discuss how a Partner with a design background views potential investment decisions, unearthing a lot of advice on design for startups in the process.

Jeff is a Design Partner at True Ventures, where he spends his time helping companies create better products. Jeff does this as an advisor, as well, for companies like about.me, Medium and WordPress. Previously, Jeff was VP of Design at Adobe after they acquired Typekit, the company he co-founded and ran as CEO. Jeff was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was acquired by Google. During his time at Google, he redesigned Google Analytics and lead the UX team for Google’s apps. Much earlier, Jeff was part of the founding web team at Wired Magazine, where he helped build HotWired, Web Monkey, Wired News and many other sites. During that time, he authored two books, “HotWired Style” and “The Art and Science of Web Design.