Seedcamp Podcast, Episode 7: Expert-in-Residence James Moed on User-Centric Design

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

In this edition of the Seedcamp Podcast Series, Carlos interviews James Moed (Seedcamp’s Expert-in-Residence & previously Director of Financial Service Design at IDEO in London) to explore some of the thinking behind his recent post: 3 Things to Talk About Before Talking About Design. They discuss:

  • how James got involved in product design
  • how good design can make a big impact
  • why it’s so important to ask the right questions
  • why you may want to wait before signing up lots of potential clients
  • the difference between good design and good UX
  • why it’s important to develop and understand customer personas
  • which startups and companies are doing a great job at UX

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