You may have heard, the Internet of Things is coming…

In fact, the ‘IoT’ is already here. It may still be in its infancy, but that Nest thermostat on your wall? That’s IoT. And the Fitbit activity tracker on your wrist? That’s IoT.

A recent report suggests that total spending on IoT will climb from $69.5 billion in 2015 to $263 billion in 2020. This is due to the expected number of inter-connected devices rising from 4.9 billion in 2015 to 25 billion by 2020. In other words, IoT is going to be a large part of our lives.

We’re proud to have already invested in some awesome IoT startups, like Teddy the Guardian – the cute baby-monitoring teddy bear, Krak – the social network for skateboarders empowered by an inconspicuous hardware, and Winnow Solutions – the food waste “smart meter” helping their customers save money and the environment. As the scene continues to grow, we expect to talk with many more IoT startups in the near future.

In an attempt to help strengthen the London and Cambridge IoT ecosystems, we’ve partnered with Tech City UK to support the IoT Launchpad. We’ll be providing suitable Launchpad winners with match-funding, business support and mentorship.

But we want to do more!

Welcome to Seedhack

Seedhack fish

Seedhack is our bi-annual hackathon, hosted at Campus London. It’s fun, intense, and this year the theme is… IoT! Bet you didn’t see that coming (a bit like the flying fish…)

We’ve partnered with several exciting hardware companies to provide our ‘Seedhackers’ with the tools to build some really awesome prototypes:

We’ll be announcing more partners nearer the event and will have more details about the many fun things we have planned for the weekend!

The challenge

IoT is an incredibly exciting area because the scope for its application is so varied. So whether you’re developing a home-automation app or are 3D-printing a prototype, Seedhack’s technology partners and expert mentors will be on hand to help make it happen.

Seedhack coders

We’re moving into an exciting era of inter-connected devices. But what will it look like?

Apply to Seedhack and help shape the future of IoT!

Seedhack is Seedcamp’s annual hackathon, held at Campus London. 2015’s theme is Internet of Things. Seedhack will run during the weekend of 23-25th January 2015. Apply by 13th January 2015 to join the fun!

On November 8-10, we had the pleasure of holding the 4th Seedhack – our biggest and most successful Seedhack ever. This year’s theme was ‘remixing content’ and attracted 100 hackers to join us for a weekend full of pizza, Redbull and hacking. Some of the brightest talents of the startup community from 17 countries showed up to take on the Seedhack 4.0 challenge, culminating in 16 hacks presented at the final demo day.

Using APIs provided by our partners for the event; BBC News Labs, EyeEm, Imagga, Facebook, Getty Images, Google, HarperCollins, Nokia, Thomson Reuters and Stupeflix – hackers were challenged to produce innovative products, all to be presented on stage only 60 hours later.

Located at Google Campus, the event kicked off Friday evening with inspiring talks by a number of corporates and startups. Gareth Capon, Product Development Manager at BSkyB, Ramzi Rizk, Co-Founder of EyeEm, Vinay Solanki, Strategy & Business Development Director, EMEA of Getty Images and Matt Shearer Innovation Manager at BBC News Labs shared their views on the challenging opportunities in the world of content. In another format, Nick Perrett, Group Director, Strategy and Digital from HarperCollins brought two authors (James Smythes and John Rogers) on stage with him and showed innovative ways of remixing their content. API presentations by the partners rounded off the formal presentations for the evening.

Over stacks of pizza, beer and Mari wine (good stuff), hackers mingled and exchanged ideas. After the Dominos-sponsored pizza fest, hackers pitched their ideas and quickly formed teams. And then, the real work could begin!

After a long night of hacking, teams kicked off day two bright and early with a gourmet breakfast – fuel for the long day of hacking ahead. In the afternoon, we invited mentors from Google, Twitter, Facebook, BSkyB, and others, as well as business angels to join and help the teams with their ideas. Throughout the day our various API partners were also present to support the hackers with API integrations.

Teams worked day and night to finalize their projects. Highlights of Saturday were a lottery, beer pong and the magic hands of Simon the Shiatsu Massager, who took care of the hackers. After a Bitcoin mining mafia attack, an electricity blackout and loud german techno music, the teams worked all night to finish their hacks in time.

On Sunday, teams presented their hacks to a crowd of over 100 people, a high calibre jury, and 160 viewers on the Seedhack livestream! The results were impressive. Fueled by endless cups of coffee, a fridge full of Redbull, and tasty catering throughout the entire weekend, the hackers turned 60 hours into 16 impressive new startups. The winners received Star Trek Enterprise Pizza cutter, a Playstation 4 sponsored by Getty Images and phones sponsored by Nokia UK. HACK YEAH!

Our team was truly impressed by the energy of the teams and would like to thank everybody who was involved over the weekend. We would also like to thank our sponsors who made the event possible: BSkyB,, Facebook, Getty Images, Rackspace. We would also like to thank HarperCollins for sponsoring the drinks on Friday and Uber London for driving our hackers home safely and Twilio for their credits.

Here you’ll find the winners and awesome projects that came out of the weekend:

Judges choice: 

Seedhack Winner: Oppozeit

OppoZeit – shows two sides of a news story

Team:  Rob Finean, Florian Ratgeber, Thura Z. Maung, Thomas Lim, Ben Miles, Henry YP Ho

Find out more about their hack here.

Literatrip – Connecting people and places to their books

Team:  Guy Nesher, Ilya Venger, Julian Kuntorov

Find out more here.

Runners up:

Last man standing: Triber

Triber – Visualizes and quantifies relationships between people and their followers using Twitter API

Team: Klaus Bravenboer, Edward Woodcock


Getty Images Hack: Picit

Picit – attach pictures easily from the web to your Google Mail via drag and drop

Team: David Duckworth and team

Watch their video here and get the app in the store here.


BBC Hack (Trippiest use of BBC content award): 3D Visualization News Content

3D Visualization News Content – shows pictures of News content in a 3D model

Team: William Rood


Facebook Hack (most useful app for after a hackathon): Afterhours

Afterhours – iOS app that shows you where to drink a beer after 11pm

Team: Oyvind Henriksen, Jun Seki


All teams that presented on Sunday (in the order they presented):

1. Quicklearner – learning languages with pictures

2. Afterhours – shows you where the next bar is that is still open

3. Literatip – connecting people and places to their books

4. Moodmusic – play music to your mood

5. Sokrates – memory game for kids with audio and visuals

6. Braintrainer – brain trainer app that connects sport images with music

7. Tunez – music discovery app that combines user generated videos with 20s audio tracks you to share and discover music

8. –  curated travel search with open destinations

9. Picit – easily attach pictures out of the web to your mail in a browser

10. OFDB – platform for aggregated soccer content

11. OppoZeit – shows two sides of a news story

12. Appp – helps users engage with content using various APIs (Facebook, Getty etc.)

13. Crowdmash – mixing content of an event to brands

14. Triber – visualizes and quantifies relationships between people and their follower using Twitter API

15. 3D Model of BBC Content by William – shows pictures of news content in a 3D model

16. Model Equity Calculator for Founders with Option Pool Expansion – helps founders to value their company and calculate equity

More here.


Matt Shearer,  BBC News Labs

Nick PerrettHarperCollins

Bo Oloffson, BSkyB

Matt Jones, Facebook

Vinay SolankiGetty Images

Ramzi RizkEyeEm

Nick Kermarc, BRANDID


Check out some photos:

In November we are hosting the 4th version of Seedhack at our headquarter Campus in the heart of London’s Tech City. Our past Seedhacks have focused on Fintech, and Fashion and ecommerce. This hackathon will run through the whole weekend from November 8-10th and is dedicated to remixing content.

Seedhack vers. 4.0 is focusing on how disruption could be caused in the space of user generated content. With an increasing amount of music uploaded, photos shared, videos watched and checkins made, problems and constraints are often found when remixing content. We are seeking to tackle this problem!

For everyone who has not attended one of our hackathons before, we are offering all participants help on creating hacks by providing a load of APIs, mentors and inspiring talks throughout the event. We would like to invite you to be part of an exciting weekend where we are planning to create outside the box hacks, disruptive ideas, innovations, cool and fun products.

If you already have an idea – great! If you don’t – not to worry, you will meet many inspiring and talented people that will get your imagination going, and the ‘what if?’ questions flowing. We are looking for developers, however people with UX design, marketers, biz dev, and creative minds to get involved.

On the API front we are planning to have numerous partners and we are open to bring in APIs varying from music to photo. Keep an eye on the Seedhack Twitter account for more API announcements, including a few big names that we think you may have heard of! Updates will follow.

At the end of an exhausting weekend full of coding, pizza and energy drinks you’ve got the chance to present your hacks on stage and get feedback from our high class judges (TBA soon). The winning teams will get not only fame but fun awards. Stay tuned!

In order to get the optimal ratio of skills to form good and strong teams, we ask you to fill out this form, and express your interest in the topic. We would love to have everyone, however we do have limited space, so please make sure you stand out in the application form to get a space! We will let you know by the 25th October if you are one of the participants in Seedhack November 2013.

Apply here!

Interested in getting involved on an API or sponsor level, please give us a shout!


This weekend, over 100 hackers came down to Campus in London for Seedhack with only one goal; to disrupt fashion and online retail. After a long weekend of prototyping, building, presenting (and getting through a fridge full of Red Bull and a huge stack of pizzas); twenty one new startups came to life.

Seedhack Fashion and Online Retail

We would like to thank our sponsors who made the event possible: HarperCollins, Net-A-Porter, M&SDomain.Me and the Seedcamp sponsors supporting this event: PayPal and Yammer. We would also like to thank Rackspace for sponsoring the drinks on Thursday.

Friday kicked off with three great keynote speeches from Nick Perrett (Group Director, Strategy and Digital at HarperCollins Publishers), Nick Cust (Director of ECommerce at NET-A-PORTER.COM) and Devin Hunt (CPO / cofounder at Lyst) who provided a lot of inspiration to the participants. They were followed by API speakers from HarperCollins, ASOS, Google, Net-A-Porter, Imagga and Paypal who explained how their technology could be used in the projects (most of the final projects included at least one of the technologies presented) and an introduction to Lean Canvas by Jon Gold.

The queue to pitch ideas stretched to the back of the room, quickly teams were formed and the real work could begin. After working late into the night on Friday, the teams were back in action early in the morning on Saturday with some even running to Oxford Street to talk to customers to validate their ideas from the night before. Saturday afternoon brought another great set of mentors to Campus which helped the teams with their business and API questions. After another late night, Sunday was spent putting the final touches on the products and presentations and, by 3pm, 21 new startups had been formed; a record number for Seedhack.

The judges were very impressed by the quality of the projects and how much had been achieved in such a short time but were given the difficult task of selecting an overall winner and four runners-up. We would like to thank the judges: Carlos E. EspinalTom MontgomeryJon GoldJohanna Kollmann and Simon Cast.

Each member of the winning team received an awesome prize, but we were so impressed that we also extended an invitation to attend Seedcamp Berlin in May to the winner.

Please check out the winners and the great projects they built during the weekend:


Seedhack Winner: Relist

Relist – The global marketplace of excess luxury fashion for both off-price (professional) fashion buyers and boutiques/designers.

Team: Sara Gordon, Ivan Mazour, Gianluca Trombetta, Manu Matute and Laurence Greenberg.


Runners up

Fastest-to-Market Award: Checkout Anywhere

Checkout Anywhere – Affiliate platform for publishers to sell products featured within editorial content using responsive checkout widgets.

Team: Harpal Singh, Robert Franks and Jun Seki

Best Gamified Fashion Award: Fashion Intern

Fashion Intern – A Facebook game to crowdsource fashion metadata.

Team: Ben Dixon, Travis Street, Huw Walters, Rachel Cosford and Christiaan Hendriksen

Fit & Finish Award: Colourtag Me

Colourtag Me – Use colour analysis to find clothes that will suit.

Team: Jessica Healy, Alastair Lee, Barry Macmahon, Mart Karu and Kaido Treial.

Orthogonal Award: – Helps co-ordinate group purchases.

Team: Maxim Cramer, Sara Gozalo and Alex Powell


All the teams that presented on Sunday: (in the order they presented):


Check out some great photos from the event:

And a short video:


A huge thanks again to everyone who participated this weekend, we are already looking forward to the next edition of Seedhack which is planned for later this year.

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SeedhackIIAs we get closer and closer to the 3rd edition of Seedhack, our very own hackathon, we would like to start rolling out the excitement that has been going around Campus for the past few days. We’ve been putting all the pieces together and preparing everything to the last detail to set the stage for three days of full-time hacking.

The whole event takes place at Campus London. On Thursday evening we’ve invited the selected participants to come meet each other over casual drinks and start coming up with ideas. The real event will kick off on Friday evening where we will have some great speakers and API presentations followed by a full weekend of hacking. On Sunday afternoon the teams will have the chance to present what they have been working on to the audience and a panel of top judges.

Our gratitude goes to the Seedhack sponsors who are making the whole event possible: HarperCollinsNet-A-PorterMarks & SpencerDomain.Me and Yammer.

We have some great API presenters who will be showcasing their technologies that can be incorporated into the fashion and online retail startups, including:

We also have some great mentors coming to help the teams work on their ideas including experienced mentors from the Seedcamp network and from companies such as Amazon, ASOS, HarperCollins, Net-A-Porter, and Seedcamp teams such as BRANDiD, Nuji and Poq Studio.

We would also like to thank Rackspace who will be providing the drinks on Thursday evening.


Seedhack FinTechLast March we held the 2nd edition of our Seedhack hackathon where we brought together top-notch hackers with big players from the financial services industry to create innovative solutions in FinTech. The results of Seedhack FinTech surpassed our expectations and motivated us to keep on going. We’re excited to announce that we’re back with the third Seedhack on the 8th, 9th and 10th of February and again we’re ready for disruption!

This time the hacking will focus on fashion and online retail as we are seeing a lot of innovation in this area and are sure the teams will start building some great companies over the weekend. The Seedcamp Family already includes disruptive teams in these areas such as EDITD, BRANDiD, Nuji, Poq Studio, Sayduck and ERPLY who will be sharing their knowledge and experience at the event.

We’re bringing together many more big and innovative players from the fashion and online retail industries to speak, provide their APIs and help hone ideas to jumpstart the projects so keep an eye out for further announcements coming soon.

As you might have read on TechCrunch recently, hackathons are a great testing ground to get ready for pitching VCs. Seedhack’s goal is building new companies so a great place test your ideas and turn them into viable companies over a weekend.

How to join Seedhack

The idea behind Seedhack is to create new companies. As such, we are looking for people to come up with ideas over the weekend, rather than pitching an existing company’s idea. All roles are needed to build a successful company so we’re not just looking for developers but also for designers, marketeers, product managers and biz dev folks to enable the startups to be formed.

The whole event is free and open to anyone interested in hacking fashion and online retail. We do however need to make sure that we have the correct ratio of skills so you can complete this form to express your interest in attending. We’d love to have everyone attend but unfortunately space is very limited so sign ups will be accommodated on a first-come-first-served basis. If we can’t accommodate you, we’ll let you know over email as we approach the date.

Practical details

Seedhack will run from the evening of Friday the 8th until Sunday the 10th of February at Google Campus in London and will be a whirlwind weekend of brainstorming, hacking and product creation. We’ll be bringing together hackers, companies and API experts with the aim of solving real world problems to create real companies. The schedule of events will be further clarified at a later date, however the rough outline is as follows:

Are you a brilliant hacker with a penchant for showing off your skills, but no ideas? Maybe you’re from a company with a real industry problem that has hit a wall? Or perhaps you’re a business person interested in fashion or online retail? If you answered yes to any of the above, then you need to register here for Seedhack and start thinking of ideas!

Any existing companies interested in being involved as mentors, sponsors or providing their API can get in touch with us here.


Today we’re launching version 2.0 of the Seedhack Founder’s Collaboration Agreement (download here in .DOC or in .PDF). We’ve made a couple of adjustments to the previous version that we hope will further make this document a solid tool to help launch an informal collaborating team into a formal company.

One thing we’ve added is a Vesting Schedule to the existing reverse vesting clause. We’ve had a few questions on what this should look like (a simple table can suffice) and so offer up a template to help get collaborators started.

Reverse vesting in general and bad leaver/good leaver clauses in particular are topics we get asked about a lot by entrepreneurs.

In basic terms, reverse vesting aligns the amount of time a founder puts into a company with the amount of equity that founder can walk away with at certain date by holding the founder’s shares in escrow and releasing them over time, typically over three to four years.

In the beginning, when an idea is fresh and a team is quickly gaining momentum, reverse vesting may seem unfair or irrelevant. But a number of circumstances may arise down the road that can shake up a founding team. For example, a founder may need to take a break from the entrepreneurial lifestyle to pursue more regular employment due to cash needs. Or a founder might decide to focus on a different startup – a particularly common occurrence after events like hackathons where talent and ideas are essentially speed dating and a founder may face multiple startup opportunities. Or, simply, the founders might just not get along and decide to move on. Whatever the reason, founders do sometimes need to leave and when this happens, reverse vesting all of a sudden is a very useful and fair tool.

For a good primer and additional reading on reverse vesting, the benefits to founders to include vesting from the start, and what to expect down the road, check out this post by Dave Broadwin via Simeon Simeonov’s blog, or this one by Dan Shapiro. Also check out Fred Destin’s presentation at Seedcamp Ljubljana on the Startup Lifecycle for more information on how reverse vesting is founder friendly, as well as other great insights for budding startups.

We’ve also included in version 2.0 a broad non-compete clause. The intent here is to protect the startup by preventing the development of a competing technology by one or more collaborators should they decide not to move forward with the team.  A thank you to Phil Weiss for this language.

Another big thank you to Tina Baker from Brown Rudnick for drafting the original agreement.

Hackathons and other organizations that currently support the use of this document include:

 Usage of this document:

The spirit of the doc remains the same – a starting point for discussion – and can be used as is or modified to suit the founding team’s needs.

Thanks again for all your comments on version 1 and we look forward to hearing your thoughts on v2.0.

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