As stricter privacy laws come into effect, companies of all sizes are actively looking for ways to adopt their first-party data strategies. With the end of third-party cookies, marketing teams are the most impacted and need new, privacy-compliant data solutions to optimize their campaigns across all activation platforms. Legacy customer data platform solutions (CDP) such as Adobe, mParticle, or Salesforce present many limitations to wide adoption, especially for companies with small marketing budgets. These limitations include expensive subscriptions, complex technical implementation, and the fact that they store customers’ data in their backend.
This is why we are excited to back, DinMo, a Paris-based SaaS platform for non-technical teams that can help businesses access and use customer data without code. Founded and led by Oussama Ghanmi, ex-Chief Data Officer at the French Next-40 Edech company Ornikar and a seasoned data consultant – DinMo is on a mission to create a new standard for the Customer Data Platform industry by leveraging companies’ existing cloud data warehouses.
While working as Data Director, Ghanmi identified a new way to solve the rapidly growing need for marketing teams to have an easy-to-use solution to access and use their customer data across all their activation platforms.
“I worked for a global apparel brand on building a data platform on Snowflake. At the end of the project, someone from the marketing team asked me to add a table on a dashboard so he could extract the data in a CSV file, then build some audiences out of it. He was also uploading these audiences manually to advertising platforms every week. It didn’t make sense, and I immediately saw an opportunity to build on top of the warehouse a solution for non-technical teams to connect their data warehouse to all their activation tools,” says Oussama Ghanmi
Easy to implement, DinMo can be live in minutes, and companies can see their data flowing immediately. The product’s two main features – data segmentation and activation – enable users to create customer segments with a visual audience builder based on online and offline data and then sync them to all marketing platforms with one click.
“We are convinced that by cutting data and tech teams bottlenecks, business teams can iterate rapidly and generate value for the organization. We started by simplifying the data segmentation and activation tasks, but we didn’t want to stop there. We are working on a set of new features to ensure they use data effectively and then show them the incremental value they generate by each strategy,” adds Ghanmi.
DinMo launched publicly in early September and already has several paying customers, including public French real estate company Nexity and the French VOD company Salto.
On why we backed DinMo, Felix Martinez from our investment team comments:
“With the phasing out of third-party cookies, companies are actively looking for ways to adopt first-party data strategies. It’s the perfect timing to launch a new generation CDP for marketers and we believe Oussama and the DinMo team have the perfect blend of proximity to the problem space and operational expertise to become a key player in the modern data stack. We at Seedcamp are super excited to be leading their preseed round”.
We are excited to lead DinMo’s first investment round, joined by our friends at Kima Ventures, Motier Ventures, Financière Saint James, and an experienced cohort of business angels with proven track records in building successful tech companies in marketing and data fields, including Amirhossein Malekzadeh (cofounder of Logmatic) and Stéphane Levy (Founder and President of Labelium).
With the fresh funding, the DinMo team plans to accelerate its product development by hiring more engineers within the product team, and adding performance reporting features, and covering more data use cases for nontechnical teams.
To learn more about DinMo and to start for free, visit dinmo.io.
The DinMo team is growing. Check out their career page.