How Danish-fintech Pleo grew from 80 – 200 employees in 2019.

Pleo grew from 80 to 200 employees in 2019 and they are planning to hire 150 more people this year. Join us as we learn from Jessie Scheepers, Head of People at Pleo, how the team managed to preserve the culture during the time of hyper-growth while focusing on the type of people that they hired.

She’ll also discuss how learning from the hyper-growth environment can give just as many learnings to smaller companies as it does for larger organisations.

We’ll also hear what she wishes they’ve done differently in hindsight, how you can replicate what worked for Pleo, and how are they preparing for the next influx of new employees.

If you’d like to attend, please register here.


Using Customer & Employee Evangelism as a Growth & Recruitment Lever – Lessons from Pleo’s Journey

In just 2 year’s time, Pleo went from Seedcamp’s seed round to a $56M Series B. Join us as we welcome Hakon Junge for an interactive session on how Pleo used Customer and Employee Evangelism for Growth and Recruitment.

During the session, Hakon will share how they built a strong customer and employee brand from scratch, walk you through Pleo’s journey, and share some actionable tips on how to leverage Customer & Employee Evangelism for your startup.

If you’d like to attend the vent, please email Diana on

We are delighted to launch ‘Breakthrough’, an insightful showcase from across the Seedcamp Nation. In this interactive event, we will bring you a cross-section of companies building everything from healthcare systems in the developing world to distributed computing, with a focus on growth and key milestones since we first invested along with insights from the Seedcamp team around the vertical and why we’re excited by it. 

In typical Seedcamp fashion, this will be an engaging and informal event bringing together key players from across the ecosystem. As we’re focussing on growth and results, this is most relevant for partners from Series A and growth-stage funds.

Our inaugural Marketing Summit brought together brand and marketing leads from across the entire Seedcamp portfolio for a jam-packed day filled with inspirational talks, workshops and peer-to-peer learning. Led by our Head of Marketing, Natasha Lytton, the event included high profile guest speakers including the likes of Richard Reed, co-founder of innocent and Jam Jar investments; Kate Cox, CMO EMEA of GoDaddy on measurement for the digital age and Joby Russell, CMO at Purple Bricks, on the value of traditional media and how to take your campaigns international.

See the full agenda below:

10.00-11.00 – Measurement for the Digital Age: The GoDaddy Story Kate Cox, CMO EMEA @ GoDaddy

11.00-11.30 – Ice Breaker

11.30-11.45 – Coffee break

11.45-12.30 – ‘Every Great Brand Has to Have a Story’ – Charlotte McCrum, Founder & Managing Partner @ Harper Gray; Max Ottignon, Co-founder @ Ragged Edge; Laurence Bret-Stern, CMO @ PipeDrive

12.30-13.15 – Lunch break

13.15-14.00 – International Growth & the Power of Traditional Media,  Joby Russell, CMO @ Purple Bricks

14.00-15.00 – Purpose Powered Brands – Katy Turner, Co-founder & Managing Partner @ Multiple

15.00-15.15 – Coffee break

15.15-16.00 – Process Powered Growth – Mulenga Agley, Founder @ Growthcurve

16.00-17.00 – Fireside: The Innocent Story – Richard Reed, Co-founder @ Innocent & JamJar Investments

17.00-17.45 – Retention Workshop – Malcolm Bell, Co-founder @ Zaggora & EIR @ Seedcamp

17.45-18.00 – Closing Remarks

18.00-20.00 – Join us for drinks at WeWork, Finsbury Pavement


Thanks to Orrick and WeWork for supporting!