How to Build a Category Defining Brand

How to create a category-defining brand. Via personal anecdotes and tangible case studies, we’ll cover:

  • How Hopin is developing its marketing strategy
  • How Hopin has built out its team
  • What metrics Hopin uses to evaluate brand performance

About Anthony: Anthony Kennada is the CMO at Hopin, the leading virtual event and digital experience company. Previously, Anthony was the CMO at Front, and also the founding CMO of Gainsight where he is credited with creating the Customer Success category — a novel business imperative, profession and software category. Anthony published his marketing playbook at Gainsight with Wiley in 2019 in a book titled ‘Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love‘. He’s also worked at Box, LiveOffice and Symantec, and serves as an active investor, advisor, and board member to enterprise software startups around the globe. You can follow Anthony on LinkedinTwitter, and Instagram.

Hopin saw rapid growth in 2020 and is now valued at $7.75bn after raising $450 million. The company was just founded in June 2019 and is now one of Europe’s most valuable tech unicorns. We’re very excited to have written Hopin’s first institutional cheque.

View all events

Subscribe to our newsletter