During the workshop, Lauren walked attendees through the essential ingredients for creating a marketing plan that delivers a return on investment. The key takeaways from the workshop were:

1. How to build a marketing plan that meets business objectives
2. An understanding of various marketing channels (growth & brand)
3. A basic framework for a bottom-up marketing budget

The session was aimed at D2C and B2C companies, with Lauren sharing multiple frameworks in the workshop that could be adapted for B2B use also.