How to Create Hype for your Startup

In today’s highly competitive entrepreneurial landscape, merely creating exceptional products is not enough – entrepreneurs must also rise above the noise to sell them effectively. That’s why we’ve invited Michael F. Schein to share his invaluable insights on how to create hype in your startup. From identifying your target audience to crafting a compelling message that resonates with them, Michael F. Schein’s proven strategies will help you take your startup to the next level and stand out in a crowded market.
Michael F. Schein is a writer, speaker and the founder of MicroFame Media, a renowned marketing and strategy agency that specializes in making idea-driven companies famous, particularly ventures-funded startups. With his vast experience in the industry, he has launched numerous successful campaigns and created engaging content for some of the biggest names in the business, including eBay, Magento, The Medici Group, LinkedIn, and Citrix. His latest book, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill) is a must-read for anyone looking to learn the fundamental strategies for creating and leveraging hype for good.

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