A Q&A with Sales leader, Seedcamp Expert Collective member, former COO at Pockit Our Head of Community Mirella Yordanova chats with our Expert Collective member Ben Sanders, Founder at Arenas Advisory Services, and former COO at Pockit. The conversation focuses on the importance of leveraging customer data and insights to drive revenue growth as an early-stage startup**. Mirella and Ben** cover everything from: 1. How to think about data and insights and why it’s important to differentiate between the two; 2. What data points are essential to collect in the early stages of company building; 3. How to effectively collect the data and produce insights with the limited resources that you have; and more.