Product Analytics & Instrumentation with Dan Hopwood

Dan Hopwood, Founder & CEO of Drivn hosted a session on product analytics and instrumentation – the ‘measure’ part of the build-measure-learn loop. Data and analytics are essential for startups at any stage – from MVP through scale – helping to understand whether they’re hitting their growth target each week, whether they have product-market fit; what their users are doing, and where to focus their efforts.

In this session Dan took founders through the entire process starting with the end in mind. Attendees were taken through:

  • Creating a tracking plan
  • Leveraging a CDP
  • Choosing the right tool stack
  • Testing and debugging
  • Configuring charts & dashboard
  • How to actually use the tools to narrow down problem areas, uncover insights and run data-driven experiments

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