Successful companies, in our experience, come in many different shapes and sizes, but have a few attributes in common at the early stage. These include: the quality of the founding team, how well they’ve considered their customer, the market size of their opportunity and their customers’ challenges, how this represents itself in the product they’ve created, and lastly how much funding is required to really demonstrate product market fit. The better articulated the above points are, the more comfort we feel in whether we can deliver value to the founding team.