Meffys Awards 2012

Meffys Awards 2012

MEF, the Global Community for Mobile Content and Commerce has launched its annual awards, the Meffys, now in their 9th year. New categories include Publisher on MobileLife Tools App and Social & Entertainment Apprecognising the breadth and scale of mobile content and commerce. The 2012 Meffys also feature 4 ‘Innovation’ categories, including Innovation in AppsTechnologyGrowth Markets and Monetization.

For the vast majority of start-ups, getting C-level executive attention is somewhat an impossible mission. So when we heard about Meffy’s Awards we got excited! The start up finalists from each of the four ‘Innovation’ categories will be invited to present their company/product at the 2012 CEO Summit being held the night before the awards.  One of these finalists will receive a special recognition award for Innovation presented at the Meffys.  The summit is attended by the CEOs of the world’s leading companies, which make up the MEF membership.  This is a great opportunity for start-ups to get their product in front of senior execs and key decision makers from the mobile content and commerce industry.

MEF is offering a substantial discount to any start-ups wishing to enter the awards –  entry will cost just £75 (compared to £350).

Start up criteria:

  •        Not more than 2 years in existence
  •        Not more than £1.5 million in funding

The team behind the Meffys Awards are committed to honour the most influential players from around the world, recognising over the years global brands, dynamic start-ups and visionary individuals who have helped shape the industry. The awards are judged by an international panel of academics, VCs, journalists and analysis.

We believe that this a great opportunity for ambitious startups to get their product in front of 350 senior execs and key decision makers from the mobile content and commerce industry.

Make sure to submit your application before 19th July 2012 at


View all news

Subscribe to our newsletter