Seedcamp Podcast, Episode 59: Liam Boogar, Founder of The Rude Baguette, on How to Increase Your Chances to Be Covered by the Press

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

In this episode of the Seedcamp Podcast, we had the chance to catch up with Liam Boogar, Silicon Valley born founder of the Rude Baguette, France’s Startup Blog, during his recent visit to London.

We covered the startup scene in France, technology that makes journalism more efficient, and how founders can best approach a journalist to increase their chances of being covered. We’ve analysed the signal to noise ratio of the journalists’ inboxes and how to humanise and put into context the relationship with the press. Listen to Liam talking about journalists as investors, working with words and audience as opposed to money : “give me the ammunition I need to justify my investment of time and attention”.

Liam Boogar is the Cofounder, CEO & Editor of the Rude Baguette, an English-language publication covering the French tech market. Originally from the Silicon Valley. Since his move to Paris in 2010, Liam has become a thought leader on the European Startup Ecosystem, being interviewed in online, TV, and radio all over the world. He has spoken at Europe’s top technology events, and animates the Paris startup scene through the Rude Baguette blog and events.

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