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Outsourcing

• Outsourcing data entry / manual work
• Outsourcing email

Incorporating in the UK

• Brief Guide to Incorporating Your Business
• Setting Up a Company and Tips for All Aspects of your Business

Incorporating in the US

• Overview of Incorporation Process
• Get Business Licenses and Permits

Startup P&L

• Coming soon!

Payment Processors

• Compare payment processors (US and Canada only)
• List of Payment Processors

Recurring Billing

• Recurly

Startup Friendly Accounting Software – Web Based

• LessAccounting
• Xero

Banking Services

• Clydesdale Bank a Business Bank Account that lets you use posh offices for client meetings

General Web Marketing

• List of essays on Freemium, Viral Marketing and Online Ads – Andrew Chen

SEM (Search Engine Marketing)

• What is SEM?

SEO (Search Engine Optimisation)

• Seedcamp SEO mentoring
• What is SEO?
• Beginners Guide to SEO: Dos and Don’ts
• Top 10 Tips (with examples) for Online Startups
• Using AdWords to Assess Demand for your Online Service – Eric Ries
• Marketing Driven SEO Strategy

PPC (Pay-per-Click)

• What is PPC?
• Overview of PPC
• The Ultimate PPC Resource
• Google Adwords Editor

eMarketing Guide (complete book for reference)

• eMarketing: The Essential Guide to Online Marketing (2nd Edition)

Marketing Reports and Market Research

• Marketing Charts

Metrics and Analytics for Startups

• Startup Metrics for Pirates – Dave McClure
• Benefit-Driven Metrics – Andrew Chen
• How to Measure if Users Love Your Product – Andrew Chen
• How to Generate Great Options To Test (when creating a new element for your site/product/service) – Andrew Chen

Social Media

• 10 Ways to Increase Your Twitter Followers

Email

• Designing, Coding and Delivering HTML Email
• 30 Free HTML email templates – tried and tested

Recruitment

• Enternships – Recruitment service for startup interns
• Building Startup Sales Teams

Focus Groups

• How to Run a Customer Focus Group

Keeping Customers the Focus

• Five Customer Service Tips for Startups

Customer Development Process 101

• How to develop your customers like you develop your product – Steve Blank
• Built to Learn – Eric Ries
• Achieving a Failure – Eric Ries

Books To Read To Understand Where To Position Your Business, How To Enter Your Market And What Is At Your Core

• The Innovator’s Dilemma – market entry positioning
• Blue Ocean Strategy – customer model
• Business Model Generation – business model
• 4 Steps To The Epiphany – customer centricity, cashflow, fundraising strategy
• The Machine That Changed The World – quality control through the world of Toyota
• The Mythical Man Month – resource allocation in software engineering projects
• Crossing The Chasm – adapt your marketing strategy based on when users adopt your product/service
• Harvard Business Press – source of articles on general management

The Best Ways NOT to Fail (“there is no knowledge inside a startup, only assumptions!”)

• Lean Startup Strategy – what it means to be a “Lean Startup” by Eric Ries
• Ten Rules for Web Startups – Evan Williams