Seedcamp

A sense of purpose is infectious — it’s why I love partnering with founders who have an audacious vision for the future. As an Associate, I spend my days searching for Europe’s next generation-defining company and supporting our portfolio across product and GTM.

I graduated from the University of Virginia with a degree in commerce (still not quite sure what that means). Prior to joining Seedcamp, I was a Fulbright scholar in Budapest and an intern at Summit Partners.

I grew up in Heidelberg and Washington D.C., and I’m a native German, Hungarian, and English speaker. When not thinking about startups, you will find me podcasting, jogging, and attempting new art projects.

At Seedcamp, I support our awesome startup teams and founding Partners, Reshma, and Carlos. The Seedcamp office is always bustling and full of different people and I work with our portfolio companies to help them set-up their workplaces and support the team in coordinating the many exciting community events and activities we run.

Before joining Seedcamp, I worked for a startup that was later acquired by Forbes and part of an editorial and operations team. Outside of work, I love discovering hipster coffee shops in East London, am a fan of travelling and will start a village house restoration project in my native Paphos, Cyprus in the Fall.

I joined the Seedcamp team in Summer 2018 as Head of Legal to support with legal deal flow, investment execution and legal and regulatory in-house assistance.

My passion has always been technology and I love working with founders who I admire and support them to change the world. Being at the beating heart of the European tech scene is as thrilling as it can get! Every day brings new challenges, new ideas and new paradigms making our work at Seedcamp unforgettable and groundbreaking!

Before Seedcamp, I worked over a decade in the legal profession in Europe and Latin America. My primary focus has been in the Telecommunication and IT industries, getting to see firsthand how these industries operate and are regulated. I also gained hands-on startup experience working as a Partnership Director for fast-growing businesses. This made me live the startup experience from the other side and truly understand what consumers and clients need.

Born and raised in La Paz, Bolivia (the highest capital in the world) in the heart of South America, my curiosity and passion about life fuelled my drive to get involved to help others and always give your best. When I am not working, I am enjoying my two amazing kids, time with friends or running in Hampstead Heath with my husband.

I’m a designer & engineer with 15 years of experience in building products from idea to adoption, usually as the founder. Companies I have founded include Fuzzwich (dead), Lyst (still going), and currently, Useful Books (new!).

I bring this founding experience to investments and support I give our portfolio companies. I help founders navigate early product development, foster a strong customer development process, and help them decide when to dig deep and execute.

So wether you are wrestling with a critical pivot, trying to distill feedback into features, or just need some help figuring out your product onboarding, I’m here to help.

I run all things brand, network strategy and post-investment at Seedcamp, creating the infrastructure and running the team to support our portfolio that stands at over 460+ companies strong. I love discovering and helping to build startups that have the potential to radically change the future and who are shaping the world we want to be a part of.

I’ve worked at international agencies and not-for-profits, but it’s with early-stage startups where I really found my calling. Over the last 10+ years, I’ve held CMO roles at consumer-focused startups across FMCG, retail and Food Tech, so I understand the growing pains that come with joining an early-stage company, as well as how much needs to be done as one of the first marketing hires. I helped build Savse into the fastest growing brand in its category, building a brand, product, and narrative people loved in an incredibly crowded market. I’ve also experienced the other side and been part of a company (Pronto) that shut down due to lack of funding. I’ve been through the real highs and lows that come with the early-stage – and I still love it!

My passion lies in how we tell compelling stories and I work closely with our companies on how to shape and incentivise teams and how to build products and brands that create an emotional connection with customers and drive commercial growth.

I’m a Londoner born and bred but am always looking for an excuse to escape to warmer climes. I graduated from Oxford University with an MA in French and Spanish and have spent time living in Argentina and France.

When not talking about the power of storytelling or breaking down what a brand actually is, you can find me eating and drinking my way around London or Lisbon, at the gym, singing incessantly, or on a dancefloor.

I’m a Partner at Seedcamp, where I source and evaluate new deals and help support our portfolio of 250+ internet companies.

I have a strong interest in fintech and more generally businesses that smartly leverage data to shake up large, old-fashioned industries. But I’m always curious to learn about new sectors, connect the dots and try to figure out where things might be going. I believe there’s nothing more exciting than backing ambitious founders who build the businesses that will shape our future.

After completing an MSc in International Management at ESADE Business School and gaining initial experience crunching numbers and analysing data at EY and UBS, I first started at Seedcamp through an internship.

When I’m not geeking out on the latest developments in tech and VC, I like to travel or go on hikes with friends. I also have a deep love for Swiss chocolate (particularly Lindt Sea Salt) and I’m a big fan of PSG and Servette FC.

I co-founded Seedcamp back in 2007. A decade down the line and I continue to be excited by spotting and supporting world changing startups. Day-to-day I work with our team and our companies on wide ranging topics that help push them from those difficult early days into being household names.

I love the process of building something from nothing, which takes nothing short of excellence. And at Seedcamp, we get to do that over and over again across many different sectors. It’s exciting to see hard work and game changing connections come together.

I have always worked at the intersection of business and technology, that being the thread across my career from M&A Banking to Vodafone to starting up Seedcamp. I love numbers and people.

Given my love of people, being around friends and family laughing is what you will catch me doing with my time outside of work. I also hope I will be one of those people than can still be running in my 80’s.

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